1xBet has been named the Official Betting Partner of the ATP Challenger Tour, marking another major milestone in the global bookmaker’s growing sports sponsorship portfolio. The partnership spans 36 tournaments across Europe, Asia, North and South America, underscoring 1xBet’s expanding influence across international tennis.
Global Partnership Across Four Continents
Under the agreement, 1xBet receives official partner status at each tournament, with the right to use the ATP Challenger Tour logo in its marketing activities. The company’s branding will appear prominently across tournament courts, digital broadcasts, and official communications, ensuring visibility in markets from Brazil and Chile to Italy, France, and the United States.
The collaboration enhances both the Challenger Tour’s commercial appeal and 1xBet’s position as a leading sponsor in global sports. The ATP Challenger Tour, established in 1976, serves as the second tier of men’s professional tennis, providing a platform for rising players on their path to the ATP Tour.
Expanding 1xBet’s Sponsorship Footprint
1xBet continues to strengthen its portfolio through high-profile sports partnerships. The company already collaborates with major organisations including FC Barcelona, Paris Saint-Germain, Italian Serie A, FIBA, Volleyball World, CAF, and the Billie Jean King Cup.
A 1xBet representative said:
“Obtaining the status of an official partner of 36 ATP Challenger Tour tennis tournaments is another milestone in 1xBet history. This agreement is a strategically important step that opens up new opportunities to showcase our brand on a global stage.”
An ATP Challenger Tour spokesperson added:
“We are proud to partner with 1xBet, whose reputation and contribution to sport perfectly align with our mission to organise tennis tournaments of the highest level.”
About 1xBet
Founded over 18 years ago, 1xBet has grown into a world-renowned betting and gaming company offering thousands of sports markets and online casino games. The company’s website and app are available in 70 languages, serving more than 3 million active users each month.
Beyond traditional sports, 1xBet has expanded into eSports, partnering with event organisers such as ESL to cover leading tournaments and gaming competitions. With a focus on global reach and localized engagement, the ATP Challenger Tour partnership represents another strategic step in 1xBet’s mission to connect with fans across the sporting world.
Sources: Gambling Insider, iGaming Express
