How the 2026 Global Football Tournament Will Supercharge Mexico’s iGaming Potential
The 2026 edition of the world’s biggest football tournament is more than just a sporting event—it’s a transformative moment for Mexico’s iGaming industry. As one of the host nations, with 13 matches scheduled across three major stadiums, Mexico will experience an unprecedented surge in sports engagement, digital activity, and betting interest.
Mexico: The iGaming Market to Watch in 2025
In a global landscape where regulated markets are tightening and saturated regions are maturing, Mexico is emerging as one of the most exciting and underappreciated iGaming opportunities for 2025. With strong digital infrastructure, explosive user growth, and a wave of regulatory modernization, Mexico is quietly positioning itself as LATAM’s next major gaming hub — and the world is starting to notice.
2025 Gaming in Holland Conference Amsterdam
The 2025 Gaming in Holland Conference, which will take place June 5, 2025, at the KIT Royal Tropical Institute in Amsterdam, is proud to announce its first confirmed speakers. The Gaming in Holland Conference is THE place to meet the key decision makers in the Netherlands’ regulated gambling market.
2025 Gaming in Spain Conference: Mikel Arana confirmed as keynote speaker
The 2025 Gaming in Spain Conference, which is set to take place June 26 in Madrid, will bring you the latest news on Spain's regulated iGaming market.
Brøndby IF and Betano Sign Strategic Three-Year Partnership
Brøndby IF has announced a major three-year partnership with Betano, the global sports betting brand operated by Kaizen Gaming. Beginning in the summer of 2025, Betano will become the main sponsor and front-of-shirt partner for Brøndby IF’s first team competing in the Danish Superliga.
TaDa Gaming Secures UK Licence, Expands Global Footprint
TaDa Gaming, a fast-growing casino content provider, has obtained a licence from the UK Gambling Commission (UKGC), marking a major step in its global expansion. This accreditation allows the company to distribute its full portfolio of more than 180 games—including immersive slots, crash games, bingo, and fishing-shooting titles—to players throughout the UK.
Botswana Gambling Authority Awards 10 Bookmaker Licenses and Embraces AI for Safer Betting
The Botswana Gambling Authority has granted ten new bookmaker licenses in a strategic move to expand and better regulate the country's gambling sector. Of the ten licensees, six are already operational, one has withdrawn, and the remaining three are preparing to launch soon.
SportPesa South Africa Partners with MotoGP Stars Brad and Darryn Binder
SportPesa South Africa has announced a landmark partnership with MotoGP stars Brad and Darryn Binder, uniting the country’s fastest-growing sports betting platform with two of its most celebrated motorsport athletes. This collaboration marks a major step in SportPesa’s strategy to align with South African sporting excellence and inspire fans nationwide.
Fortuna Named Official Betting Partner of 2025 UEFA Under-21 Championship
Fortuna, a leading Central European betting operator, has been confirmed as the official betting partner for the 2025 UEFA European Under-21 Championship. The prestigious tournament will be hosted in Slovakia from 11 to 28 June 2025, across eight cities, bringing together the best young football talents from across the continent.
PrizePicks Renews Atlanta Braves Partnership Through 2027
PrizePicks, North America’s leading daily fantasy sports operator, has extended its partnership with the Atlanta Braves in a new three-year agreement. The renewed deal will see PrizePicks continue as the Official Daily Fantasy Sports Partner of the team through the 2027 Major League Baseball season.
CBF Renews Integrity Partnership with Sportradar for 2025 Season
The Brazilian Football Confederation (CBF) has extended its partnership with Sportradar Integrity Services for the 2025 season, reinforcing its commitment to safeguarding the integrity of Brazilian football. The renewed agreement marks another step forward in the ongoing battle against match manipulation and suspicious betting activity across national competitions.
AS Monaco and VBET Extend Strategic Partnership Until 2029
AS Monaco and online sports betting brand VBET have renewed their long-standing partnership, extending the collaboration through to 2029. Building on a successful relationship that began in 2020, the extension reaffirms both parties' commitment to innovation, visibility, and fan engagement within the dynamic world of football and sports betting.
Thunderkick Strengthens Italian Market Presence with Domusbet Partnership
Thunderkick, the independent Swedish slot game provider, has expanded its footprint in Italy’s regulated iGaming market through a new strategic partnership with Domusbet. This agreement enables Domusbet to integrate a range of Thunderkick’s standout slot titles into its online casino offering, reinforcing both companies’ positions in the competitive Italian landscape.
Blueprint Gaming Launches in Switzerland Through Swiss Casinos Partnership
Blueprint Gaming has officially entered the Swiss online gaming market through a strategic partnership with Swiss Casinos, one of the country’s most prominent and trusted casino operators. This marks a key milestone in Blueprint’s international expansion and further cements it
Colombia’s Online Gambling Sector Suffers Major Blow from New VAT Policy
Colombia’s online gambling industry is facing a sharp downturn following the introduction of a 19% value-added tax (VAT) on player deposits. Implemented in February 2025, the tax has led to an estimated 30% decline in gross gaming revenue (GGR), sending shockwaves through a sector that had previously been praised for its regulated growth and contribution to public funds.
BetMakers and Hollywoodbets Transform South Africa’s Horse Racing Market with Fixed-Odds Betting Launch
A new chapter in South African horse racing has begun as BetMakers Technology Group partners with Hollywoodbets to bring fixed-odds wagering to the forefront. The move is a significant development for the region’s betting ecosystem, offering a modernised, engaging experience to punters and introducing global betting standards to one of Africa’s most passionate horse racing markets.
Tipwin Extends Partnership with Bayer 04 Leverkusen, Strengthening Ties in German Football
In a noteworthy development that highlights the lasting connection between football and sports betting, Tipwin has agreed to a two-year extension of its partnership with Bayer 04 Leverkusen. This deal, which now runs until June 2027, marks the third extension of their collaboration, which began in 2016. Tipwin will continue to serve as a premium partner of the German football club, benefiting from brand visibility across the BayArena and digital platforms.
MeridianBet Expands into Nigeria with B2B Offerings
In a significant move that underscores its strategic expansion across Africa, MeridianBet has officially launched its B2B operations in Nigeria. This entry into one of the continent's largest and fastest-growing betting markets marks a major step in MeridianBet's long-term strategy to deepen its presence in Africa's dynamic gaming sector.
Finland Proposes Gambling Reform Bill to End Veikkaus Monopoly by 2027
In a landmark move, Finland’s government has introduced a gambling reform bill to Parliament, aiming to dismantle the state-owned Veikkaus monopoly and open the country’s online gambling market to private operators. The legislation, submitted on March 20, 2025, represents a significant step toward aligning Finland’s gambling framework with other European nations like Sweden and Denmark.
PlayUZU Launches Nationwide TV and Billboard Campaign in Peru
In a significant move to strengthen its presence in the Peruvian market, PlayUZU, the Spanish-language online casino brand operated by SkillOnNet, has launched a comprehensive nationwide TV and billboard campaign. This initiative, announced on March 4, 2025, marks a major push by PlayUZU to increase brand awareness and reinforce its commitment to transparency and fairness in online gaming.
UAE Opens New Chapter in Regulated Gaming: Novomatic Enters as Key Supplier
The United Arab Emirates (UAE) is rapidly becoming a focal point in the global gaming industry, as regulatory doors begin to open for carefully selected operators and suppliers. Among the latest developments, Austria-based Novomatic has secured a prestigious Tier 1 B2B gaming vendor licence, positioning itself among the first three gaming companies permitted to operate in the UAE. This milestone highlights both the exclusivity and the high strategic value of early entry into this emerging market.
Coral Partners with Birmingham City FC in Multi-Year Deal
Coral has been named the official UK betting partner of Birmingham City FC. The partnership, which runs until the end of the 2027/28 football season, marks Coral's return to football sponsorship and underscores its commitment to engaging with fans through innovative content and activations.
South Africa Emerges as a Key Player in Africa's iGaming Sector
In a significant recognition of its growing importance in the global iGaming landscape, South Africa has been identified as a critical growth market in Africa by the iGaming Trends 2025 Report published by SOFTSWISS. This report, which leverages extensive data and insights from industry experts, highlights South Africa's potential for expansion due to its strong digital adoption and thriving sports culture.
Sportingbet Announces Sponsorship of CazéTV for 2025 Brazilian Championship
In a significant move that underscores the growing presence of sports betting in Brazilian football, Sportingbet has announced its sponsorship of CazéTV for the broadcasts of the 2025 Brazilian Championship. This partnership, announced on March 18, 2025, ensures that Sportingbet will have brand exposure throughout all 38 rounds of the competition, further solidifying its position in the Brazilian sports betting market.
Austria Poised to Overhaul Its Online Gambling Market in 2025
Austria is on the brink of significant gambling reform as political changes and the impending expiry of Casinos Austria’s monopoly license create a rare opportunity for regulatory overhaul. Industry experts believe 2025 could mark the beginning of a multi-operator licensing system, ending decades of state-backed control over the online gambling sector.
Rwanda Implements Sweeping Gambling Tax Reforms to Boost Revenue and Promote Responsible Gaming
The Rwandan government has announced a sharp increase in gambling taxes, a move aimed at strengthening national revenue while promoting responsible gambling. Effective from the 2024/2025 fiscal year, the tax on Gross Gambling Revenue (GGR) will rise from 13% to 40%, while the withholding tax on player winnings will jump from 15% to 25%.
Picklebet Partners with Penrith Panthers in Landmark Four-Year Deal
Picklebet has secured a four-year partnership with Penrith Panthers, becoming the club’s Official Wagering Partner. This collaboration promises to revolutionize fan engagement through digital-first activations, in-stadium branding, and a strong focus on enhancing the fan experience both online and at live games.
Allwyn Joins Forces with McLaren F1 Team to Drive Global Expansion
Lottery operator Allwyn has secured a global partnership with the McLaren F1 Team, further strengthening its presence in motorsport following its recent deal with Formula 1. As an official partner of McLaren Racing, Allwyn’s branding will be prominently displayed on McLaren’s race cars and driver overalls throughout the upcoming Formula 1 season.
Pragmatic Play Expands in South Africa Through Partnership with SuperSportBet
Pragmatic Play, a leading iGaming content provider, has strengthened its presence in the South African market through a new partnership with SuperSportBet, a recently launched online betting platform operated by KingMakers Group. As part of the deal, Pragmatic Play’s acclaimed slots portfolio, including popular titles such as Gates of Olympus and Sweet Bonanza, will be integrated into SuperSportBet’s platform, providing South African players with access to a world-class gaming experience.
Octoplay Enters Belgian Market with Casino777 Partnership
Octoplay has officially entered the Belgian market through a strategic partnership with Casino777, marking its first foray into the region. This collaboration will allow Belgian players to enjoy a range of Octoplay’s top-performing games while expanding the supplier’s presence across Europe.
SOFTSWISS Gains Compliance Certification for Peru, Strengthening Latin American Presence
SOFTSWISS, a leading iGaming technology provider, has secured compliance certification for its Game Aggregator in Peru, marking a significant milestone under the country’s newly revised regulatory framework. This achievement positions SOFTSWISS among the first suppliers fully prepared to operate in the burgeoning Peruvian market.
Swintt Expands Dutch Market Presence with Hommerson.nl Partnership
Swintt, a prominent iGaming software provider, has reinforced its presence in the regulated Dutch market through a strategic partnership with Hommerson.nl, a well-respected operator licensed by the Kansspelautoriteit. This collaboration will integrate over 140 Swintt titles into Hommerson.nl’s extensive library, solidifying Swintt’s position in one of Europe’s fastest-growing iGaming markets.
Brazil Advances Towards Regulated Online Gambling Market with 71 Licences Approved
Brazil’s online gambling sector is set for a transformative launch as the Secretariat of Prizes and Bets (SPA) has issued 71 federal online betting licences ahead of the market’s official opening on 1 January 2025. This milestone marks the beginning of a regulated market that aims to reshape Brazil’s gambling industry, ensuring compliance, transparency, and stringent standards across all operations.
BGaming Expands Into Portugal Through Exclusive Partnership with Solverde.pt
Renowned iGaming content provider BGaming has officially entered the Portuguese market through a landmark partnership with Solverde.pt, Portugal’s largest online casino. This collaboration brings BGaming’s diverse portfolio of innovative games to Portuguese players, marking a significant step in the company’s European expansion.
Curaçao Parliament Approves Historic Gambling Reform with New LOK Framework
Curaçao has officially adopted the National Ordinance for Games of Chance (LOK), a landmark regulatory framework that promises to overhaul the country’s gambling industry. The legislation, passed on December 17 by a parliamentary vote of 13-6, introduces a comprehensive licensing system under the authority of the newly renamed Curaçao Gaming Authority (CGA), formerly the Gaming Control Board (GCB).
Celtic FC Extends Front-of-Shirt Sponsorship with Dafabet in Record-Breaking Deal
Celtic Football Club has announced the extension of its front-of-shirt sponsorship deal with Dafabet for an additional three years, marking a historic milestone as the club's longest-ever shirt sponsorship partnership. By the end of this agreement, Dafabet will have featured on Celtic kits for an impressive 12 consecutive seasons.
Stats Perform Secures Historic 10-Year Volleyball Deal with Volleyball World
In a pivotal agreement that emphasizes the rising significance of volleyball in the worldwide sports scene, Stats Perform has entered into a decade-long partnership with Volleyball World. This strategic collaboration secures exclusive global betting streaming and data rights for top-tier men’s and women’s volleyball competitions, marking a significant expansion of Stats Perform's presence in the sports data and streaming market.
NetBet Secures Historic Partnership as UFC's Official Betting Partner
A move that underscores the growing synergy between sports betting and combat sports, NetBet has been named the official sportsbook and betting partner of the Ultimate Fighting Championship (UFC) across several key European markets. This strategic partnership marks a new chapter in the relationship between NetBet and the UFC, offering fans an enhanced betting experience while expanding the sport's reach across Europe.
Wynn Resorts CEO Highlights UAE Expansion as Key Growth Strategy
In a strategic move that underscores its commitment to global expansion, Wynn Resorts has announced its entry into the United Arab Emirates (UAE) market. CEO Craig Billings has emphasized the UAE as a "substantial market opportunity," citing estimates that the gaming market could reach $5 to $8 billion annually, rivaling the Las Vegas Strip.
Betano Expands into Belgium with Comprehensive iGaming Services
In a significant move that underscores its global expansion strategy, Betano, a leading brand under the Kaizen Gaming umbrella, has launched its iGaming services in Belgium. This entry into the Belgian market marks Betano's 19th live market and follows the successful acquisition of necessary licenses from the Belgian Gaming Commission in November 2024.
French Regulator Calls for Reduced Promotional Spending by Gambling Operators in 2025
France’s National Gaming Authority (ANJ) has revealed that gambling operators plan to increase promotional spending by 11% in 2025, bringing total investments to €695 million ($724 million). Despite this surge, the regulator is urging the country’s top-tier operators to reduce their budgets and adopt more responsible practices to mitigate the risks of gambling harm and underage exposure.
Booming Games Receives Certification to Operate in Brazil's Expanding iGaming Market
Booming Games has successfully secured certification from Brazil's Secretariat of Evaluation, Planning, Energy, and Lottery (SECAP), a key regulatory milestone that enables the company to provide its premium gaming content to licensed operators in the rapidly growing Brazilian iGaming market. This approval positions Booming Games as one of the first providers to fully comply with Brazil's gambling regulations, solidifying its place in one of Latin America's largest and most promising markets.
Betano Secures License to Strengthen Colombia's Expanding Online Betting Market
Colombian gaming regulator Coljuegos has officially granted Betano, a brand operated by Kaizen Gaming Colombia, a license to launch its online betting platform. This authorization positions Betano as the 17th operator in Colombia's regulated online betting market, alongside established names like Betsson, Luckia, BetPlay, Bwin, and Stake.
UAE Lottery Collaborates with Takalam to Launch Comprehensive Responsible Gaming Initiative
The UAE Lottery, operated by The Game LLC under the regulation of the General Commercial Gaming Regulatory Authority (GCGRA), has announced a significant partnership with Takalam, an AI-driven mental well-being platform, to introduce a robust Responsible Gaming Initiative. This collaboration aims to empower participants with tools and resources to manage their gaming habits responsibly while addressing mental health concerns in a confidential and supportive manner.
UAE Launches First Federally Licensed Lottery, Signaling Gaming Expansion
The United Arab Emirates (UAE) has taken a groundbreaking step by launching its first federally licensed lottery, the UAE Lottery, offering a record AED100 million ($27.2 million) grand prize. This makes the UAE the first nation in the Arabian Peninsula to establish a fully regulated lottery. The lottery’s inaugural draw is set for December 14, with tickets priced at AED50. A variety of scratchcards offering smaller prizes between AED50,000 and AED1 million is also available exclusively online to residents over 18.
The Need for a Targeted 360° Approach by Invixos
This essay explores why GRP is outdated and advocates for a targeted 360° approach to increase brand awareness and customer acquisition. This modern strategy integrates all touchpoints and channels, providing a comprehensive view of the customer journey. By leveraging advanced data analytics, real-time responsiveness, a focus on customer engagement and trust, a targeted 360° approach aligns with contemporary marketing needs. Through a detailed examination of this approach and a case study comparing an iGaming company’s multichannel strategy with a traditional GRP buying focus, we will demonstrate how a holistic and targeted 360° marketing strategy can drive significant growth and market leadership in the iGaming industry.
LiveScore Bet to Exit the Netherlands Market Following Tax Hike
LiveScore Malta Limited, part of the LiveScore Group, has announced that its LiveScore Bet brand will cease operations in the Netherlands on November 29, 2024. The decision follows the Dutch government’s planned tax increase, which will see the Gross Gambling Revenue (GGR) tax rise from 30.5% to 37.8%. This substantial hike has rendered the market commercially unviable for LiveScore Bet, according to CEO Sam Sadi.
Brazil’s SPA Mandates AML Policies for Licensed Betting Operators
Brazil’s Secretariat of Prizes and Bets (SPA) has issued a directive requiring all licensed betting operators to submit comprehensive anti-money laundering (AML) and counter-terrorism financing (CTF) policies by 17 March 2025. This mandate applies to all operators licensed directly by the Ministry of Finance as well as those granted authorization through court orders.
Northern Ireland Calls for Stricter Gambling Advertising Restrictions
Northern Ireland's All-Party Group (APG) on Reducing Harm Related to Gambling is urging the Westminster government to introduce stricter restrictions on gambling advertising. This comes as the region remains the only jurisdiction in the UK and Ireland without updated gambling legislation since the rise of the internet, leaving it vulnerable to the potential harms of excessive gambling promotion. The APG’s call for action follows similar reforms recently implemented in the Republic of Ireland, which have been seen as a model for protecting consumers, especially young people, from the risks associated with gambling exposure.
ICE Barcelona 2025: The Pinnacle Event for the iGaming Industry
The iGaming world is buzzing with excitement as ICE Barcelona 2025, the premier global event for the gaming and gambling sector, approaches. Taking place from January 20–22 at the iconic Fira de Barcelona, this year’s edition promises to set new benchmarks for innovation, collaboration, and growth in the industry.
Brazil Officially Launches Regulated Online Betting Market with Licensed Operators
On January 1, Brazil’s much-anticipated regulated online betting market went live, marking a significant milestone in the country’s gambling industry. So far, 14 companies have received full operating licenses, while 52 others hold provisional licenses and must address specific issues before they can fully launch.
Booming Games Partners with Hollywoodbets to Expand in South Africa
Booming Games has announced a landmark partnership with Hollywoodbets, one of Africa’s largest and most influential gaming operators. This collaboration represents a strategic step forward for both companies as they aim to deliver an exceptional gaming experience in the vibrant and rapidly growing South African online gaming market.
Amusnet Partners with Mojabet for Senegal Expansion
Amusnet has announced a major partnership with Mojabet, one of Senegal’s leading online casino operators, marking a significant milestone in its strategic push into the African gaming market. This collaboration underscores Amusnet’s commitment to expanding its reach across the continent and delivering culturally resonant gaming experiences.
Dutch Government Proposes 21+ Age Limit for High-Risk Gambling Amid Growing Concerns
The Dutch government is taking significant steps to tighten gambling regulations in response to increasing concerns over addiction and the effectiveness of current laws. A key proposal, announced by Teun Struycken, State Secretary for Legal Protection, suggests raising the age limit for high-risk gambling—specifically online slots—to 21. This change is part of a broader package of measures aimed at promoting responsible gambling and safeguarding players, particularly young adults, from the potential harms of addiction.
EveryMatrix Secures Africa-Based Turnkey Collaboration with MBet
EveryMatrix has announced a significant new partnership with MBet, marking its largest turnkey sportsbook technology collaboration in Africa to date. The agreement will see MBet transition from its previous sportsbook technology provider to EveryMatrix’s OddsMatrix platform, allowing the operator to enhance its sports betting offerings across Tanzania.
Saudi Arabia to Host the First Esports Olympic Games in 2025
In a major milestone for both the gaming and sports worlds, Saudi Arabia will host the first-ever Esports Olympic Games in 2025. This landmark event, sanctioned by the International Olympic Committee (IOC), underscores the Kingdom’s growing influence in the global esports scene. Saudi Arabia, with its robust Vision 2030 plan, has been investing heavily in the gaming sector, aiming to become a global hub for esports tourism and innovation.
Betano Becomes Official Global Sponsor of UEFA Europa League and UEFA Conference League
Kaizen Gaming, one of the world’s leading GameTech companies, has announced its premium sportsbook brand, Betano, as the official global sponsor of the UEFA Europa League and UEFA Conference League for the next three seasons. This partnership will run from the 2024/25 season to the end of 2026/27, further solidifying Kaizen Gaming’s growing presence in European football.
Chelsea FC Names Betway as Official European Betting Partner
Chelsea Football Club has announced a new partnership with Betway, making the Super Group-owned brand its Official European Betting Partner in a multi-year agreement. This collaboration adds Chelsea to Betway’s growing list of partnerships with Premier League clubs, including Manchester City, Nottingham Forest, AFC Bournemouth, and others.
Liverpool FC Welcomes Ladbrokes as Official Betting Partner
Liverpool Football Club has announced a new multi-year partnership with Ladbrokes, making the UK betting operator, owned by Entain, its official betting partner in the UK and Ireland. This collaboration further enhances Liverpool's strong connections with prominent brands and marks a significant step in Ladbrokes’ growing presence in football sponsorship.
AC Milan Partners with Spribe to Make Aviator the Official Crash Game of the Club
AC Milan has announced a new partnership with global iGaming provider Spribe, making Aviator the official crash game of the Rossoneri. This exciting collaboration, which starts this season, will bring the thrilling world of crash gaming to the heart of AC Milan's fanbase, further enhancing the club's engagement with its supporters, especially younger demographics.