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The Orlando Magic have announced a landmark multi-year partnership with Hard Rock Bet, naming it the team’s Official Sportsbook Partner. The deal represents the Magic’s first-ever sports betting collaboration, strengthening Hard Rock Bet’s presence across Florida’s regulated wagering market and reinforcing its position as the state’s only legal sportsbook.
Virgin Bet has entered the football sponsorship arena with a landmark deal, partnering with TNT Sports for the 2025/26 UEFA Europa League and UEFA Conference League. Running from September 2025 to May 2026, the agreement provides Virgin Bet with unprecedented nationwide visibility across multiple platforms and brings the sportsbook brand closer to football fans across the UK and Ireland.
The Latvian government has announced that its planned gambling tax increases will come into effect one year earlier than initially scheduled. Starting 1 January 2026, operators across all verticals will face higher tax rates and levies. The move forms part of a wider budget strategy aimed at boosting state revenues while reshaping the country’s regulatory framework. For the iGaming sector, this means less time to prepare for additional costs and an earlier-than-expected tightening of fiscal policy.
The Gaming in Germany Conference, which will take place Tuesday, November 11, 2025, in Berlin has announced its initial agenda.
The Michigan Gaming Control Board (MGCB) has reported combined iGaming and sports betting revenue of $312.5 million for August 2025, a 39.5% increase compared to the same month last year. The figures highlight the state’s growing role as one of the leading regulated gaming markets in the United States.
Inspired Entertainment, a global leader in gaming content and solutions, has signed a partnership with EstrelaBet, one of Brazil’s fastest-growing iGaming operators. The agreement marks a significant step in Inspired’s expansion into Latin America’s largest regulated online gaming market.
PlayUZU, the online casino brand operated by SkillOnNet, has named Adolfo Aguilar as its new brand ambassador in Peru. The appointment marks a major step in the operator’s efforts to build brand recognition and trust in the country’s newly regulated online gaming market.
Lottery giant Allwyn has announced plans to acquire a 62.3% stake in US daily fantasy sports (DFS) operator PrizePicks. The deal, worth an initial $1.6 billion, values PrizePicks at an enterprise value of $2.5 billion and marks Allwyn’s biggest US investment to date.
Kiron Interactive has introduced its new virtual football title, Turbo League, in partnership with SportPesa in Kenya. The launch highlights Kiron’s focus on expanding its virtual sports portfolio in Africa while leveraging SportPesa’s strong local presence.
PawaTech, the operator of the betPawa brand, has officially ended its operations in Senegal as of 22 September 2025. The decision marks the company’s full withdrawal from the market after years of struggling with a regulatory and fiscal environment it described as heavily unbalanced against locally licensed operators.
Ospreys Rugby have extended and deepened their commercial relationship with QuinnBet, with the betting brand earning a prominent position on the team’s playing kit through a new multi-year deal.
The Aston Villa Foundation has joined forces with the Kaizen Foundation to roll out Play It Forward, a community-led project aimed at tackling inequalities in access to physical activity and sports facilities across Birmingham.
The NFL has announced a landmark partnership with bwin, naming the operator as its Official Sports Betting Partner in Spain. The agreement arrives at a pivotal moment, as Madrid prepares to host its first-ever NFL regular season game later this year.
Norwich City has announced a strategic partnership with BetWright, which will see the UK-licensed sportsbook and casino brand become the back-of-shorts sponsor for the men’s first team for the remainder of the 2025/26 season.
The Empire State’s sportsbooks have once again proven their resilience, reporting a powerful performance in July despite the traditionally slower summer betting season. With a handle of $1.41 billion and gross gaming revenue of $155.9 million, the market continued to show strong year-over-year growth while maintaining an impressive double-digit hold for the third consecutive month.
Greentube, the digital gaming and entertainment arm of NOVOMATIC, has significantly deepened its footprint in South Africa by forging a strategic partnership with Hollywoodbets, a top-tier operator in the region. This deal comes just five months after Greentube’s market debut in March 2025.
Luckbet, one of the fastest-growing names in Brazil’s online betting market, has teamed up with RedeTV! to launch Jogo na Tela (“On-Screen Game”), a late-night television show that blends betting entertainment with interactive viewer engagement.
Germany's national gambling regulator, GGL, is launching its new Gambling Market Monitor, a quarterly reporting initiative designed to bring transparency to the country’s cross-border online gambling market. Starting August 2025, licensed operators must submit data on betting activity directly to the regulator, which will publicly disclose landscape shifts by category every quarter.
BGaming has been granted a comprehensive B2B gaming license by Sweden's Gambling Authority (Spelinspektionen), marking its official entry into one of Europe’s most competitive and strictly regulated iGaming markets. This approval enables regional operators to legally integrate BGaming’s certified portfolio into their platforms.
Equatorial Guinea has officially entered the regulated online gambling market by launching a comprehensive licensing framework for digital gaming, betting, and casinos. The nation has awarded its first-ever Online Gaming Master License to Mascott Capital Partners, a Cyprus-based licensing and compliance management firm. This groundbreaking move marks a major milestone in the country’s digital economy.
FAZI has partnered with Odibets Kenya, a leading sportsbook operator active in Kenya, Ghana, and Tanzania, to launch its premium games, expanding its presence in East Africa’s booming iGaming market.
The Tampa Bay Buccaneers have officially announced a partnership with Hard Rock Bet, naming the brand their official sportsbook sponsor. This collaboration positions Hard Rock Bet at the heart of the Buccaneers’ game-day and season-long activities.
Betway Scores has named renowned football journalist Fabrizio Romano as its first-ever global ambassador, marking a significant move for the live sports scoring app. Recognized worldwide for his unrivaled accuracy in transfer news and his iconic catchphrase “Here We Go,” Romano's involvement highlights the brand’s commitment to delivering trusted content and real-time insight to football fans.
Manchester United has struck a new multi-year partnership with Parimatch, the global betting and gaming operator. The agreement designates Parimatch as the official betting partner for the club across Asia, the Middle East, and North America, reinforcing United’s commercial presence in key international markets.
Brazil’s Attorney General’s Office has issued an urgent extrajudicial notice to Meta, parent company of Facebook and Instagram, demanding the removal of ads promoting unauthorized online betting services. The directive follows the discovery of hundreds of ads from unlicensed operators active on the platform.
Chile’s Senate has taken a decisive step toward formalizing the country’s online betting landscape, approving a sweeping regulation bill in a general vote by 27–3, with five abstentions. The legislation now progresses to the Senate’s Economic and Finance Committees for detailed scrutiny and expected amendments.
Governor Phil Murphy has officially signed Assembly Bill A5447 into law, banning sweepstakes-style casinos in New Jersey as of August 15, 2025. The measure follows rapid passage earlier this summer by both legislative chambers and takes effect immediately, closing a loophole in the state’s gambling regulations.
Sunderland AFC has secured LiveScore Bet as its new official sleeve sponsor in a multi-year agreement, further expanding its commercial roster ahead of the 2025–26 Premier League season. The betting brand’s logo will appear on the sleeves of both the home and away kits, as well as on all replica shirts sold to fans.
The 2025 Gaming in Germany Conference, set to take place Tuesday, November 11, 2025, will once again be THE place to get the latest information on Germany's online gambling market.
Sports betting and casino platform provider Sportingtech has renewed its partnership with 888Africa for an additional three years. Since their collaboration began in 2022, 888Africa has seen its customer base grow by over 800%, with Sportingtech’s platform playing a key role in establishing its market dominance - especially in Mozambique.
Premier Bet has appointed former UFC heavyweight champion Francis Ngannou as its new Pan‑African brand ambassador. The collaboration reflects Premier Bet’s ambitions to boost its profile across the continent and strengthen its commitment to adventurous, thrill-seeking audiences.
Ireland’s newly established Gambling Regulatory Authority (GRAI) has unveiled its draft licensing guidelines, marking a pivotal milestone in preparation for the country’s fully regulated online gambling market set to commence in 2026.
The Brazilian Senate has delayed a pivotal vote on a sweeping gambling legalization bill that aimed to regulate casinos, bingo halls, and the long‑standing yet informal Jogo do Bicho. The postponement marks a significant pause in the country’s efforts to modernize and formalize its gambling sector.
Sports betting and online gaming operators in São Paulo are set to establish the Union of Sports Betting and Online Gaming Operators of the State of São Paulo (SINDIBETS/SP). The founding general assembly will take place on 31 July 2025, marking a major milestone for the region’s burgeoning regulated gaming sector.
Millwall Football Club has signed a multi-year sponsorship agreement with innovative betting app kwiff. The collaboration marks kwiff’s debut in English football, while reinforcing Millwall’s commercial growth and fan-centric engagement strategy.
SSC Napoli has entered into a strategic partnership with bet365 Scores, naming the service its Official Infotainment Partner for the 2025–2026 season. This collaboration aligns Napoli’s digital ecosystem with a leading global betting and sports data provider, aiming to elevate fan experience through enhanced information, live updates, and exclusive content.
Grupo Caliente traces its roots back to the early twentieth century, when in 1916 the Hipódromo de Agua Caliente was opened in Tijuana. This horse racing track evolved into a vibrant entertainment hub where visitors could not only watch horse races but also enjoy casinos and live shows. In the decades that followed, the company built a reputation as a pioneer in the Mexican gambling industry. Through smart investments, expansions and a sharp sense of market trends, Grupo Caliente grew into the country’s most recognizable gambling and entertainment company.
Greentube, a leading game developer, has broadened its footprint in Germany by integrating its slot portfolio into the Bet365 platform. This strategic move enhances Greentube’s visibility in one of Europe’s most competitive regulated markets and offers German players access to high-quality gaming content.
Betano has been officially named the betting partner of Denmark's 3F Superliga, the country’s top-tier football league. This high-profile agreement marks Betano’s first entry into Danish football and reinforces its growing presence in Northern European markets.
Booming Games, acclaimed developer of high-end online slots, has formed a new strategic partnership with Bitville Gaming, a respected gaming solutions provider across South Africa and emerging African markets. This collaboration marks a key step forward in both companies’ growth strategies, bringing premium slot titles to a broader audience and deepening their reach within the continent’s maturing iGaming ecosystem.
Light & Wonder has been awarded a Tier 1 gaming-related vendor licence by the UAE’s General Commercial Gaming Regulatory Authority (GCGRA). This milestone allows the global gaming technology company to supply land-based electronic gaming machines, table games, and iGaming content to licensed operators within the UAE’s rapidly developing regulated gaming market.
EGT Digital has expanded its successful partnership with Bangbet, bringing its full suite of gaming products to the Nigerian market. Following a strong rollout on Bangbet’s Kenyan platform, this new phase of collaboration marks a major milestone in EGT Digital’s African growth strategy.
Mexico’s iGaming market has emerged as one of the most dynamic and promising in Latin America. Second only to Brazil in size, it is forecast to surpass $2 billion by 2028. However, this opportunity comes with complexity. Investors considering entry into the Mexican market must first understand the country’s nuanced and evolving regulatory framework.
Immense Group’s sports betting brand DBET has entered into a multi-year strategic partnership with the Swedish Basketball Association (SBBF), further expanding its growing presence within Swedish sport. The deal will see DBET serve as the official betting partner of both the Swedish national basketball teams and the country’s top domestic leagues, SBL Women (SBL Dam) and SBL Men (SBL Herr).
NetBet Greece has enhanced its local gaming portfolio by adding a suite of Amusnet live casino titles to its platform. This move marks a significant upgrade in NetBet’s offering, designed to elevate the player experience and cater to Greece’s evolving regulated online gaming market.
Southampton Football Club has announced a new strategic partnership with Midnite, a rising UK-based sports betting and online casino operator, for the 2025/26 season. This marks Midnite’s first-ever sponsorship deal in the world of professional football and represents a significant step in its brand expansion.
Betano, the leading online sports betting brand operated by Kaizen Gaming, has been officially named as the South American Partner of the FIFA Club World Cup 2025. This high-profile partnership underscores Betano’s expanding footprint in global football and its strategic focus on deepening ties within the Latin American market.
Brazil’s government has introduced a provisional measure that increases the gross gaming revenue (GGR) tax on licensed sports betting and online gaming operators from 12 percent to 18 percent. The new tax rate comes into effect immediately and forms part of a broader fiscal initiative designed to strengthen government revenues and support public services.
Belatra Games, a leading global provider of online slot content, has strengthened its presence in the Argentine market through a new strategic partnership with Sportsbet, one of Argentina’s premier sports betting and online casino operators. The collaboration marks an important step in Belatra’s broader strategy to accelerate growth in Latin America, a region where demand for premium iGaming content continues to rise.
DraftKings and the Ultimate Fighting Championship (UFC) have announced the launch of a new responsible gaming campaign, aimed at promoting safer betting practices and raising awareness about responsible play among sports fans and bettors. The initiative leverages the global reach of the UFC and DraftKings' extensive player base to drive engagement with responsible gaming tools and resources.
MGA Games, a leading international developer of localized slot content, has strengthened its presence in the Portuguese iGaming market through a new strategic partnership with Casino Portugal. The agreement marks another milestone in MGA Games’ ongoing European growth strategy, bringing its acclaimed portfolio of games to one of Portugal’s most dynamic online casino platforms.
Booming Games, a leading global developer of premium online slot content, has announced a new strategic partnership with Odibets, one of East Africa’s top betting operators. This collaboration marks a key milestone for Booming Games as it continues its aggressive international expansion strategy, bringing its acclaimed slot portfolio to new audiences across the fast-growing East African iGaming market.
As Latin America's iGaming landscape continues to evolve, Mexico stands out as one of the most promising and strategically advantageous markets in the region. For global operators looking to expand their footprint or secure early positioning in Latin America, acquiring a Mexican iGaming license is more than a regulatory step — it’s a business growth catalyst.
Fennica Gaming, a global provider of innovative cloud-based gaming solutions, has been awarded an official vendor licence by the United Arab Emirates' General Commercial Gaming Regulatory Authority (GCGRA). This milestone marks a significant step in the company’s international growth strategy and its entrance into one of the most closely watched emerging gaming markets.
Club Atlético River Plate has entered into a long-term partnership with Kaizen Gaming, naming its leading brand, Betano, as the club’s new main and front-of-shirt sponsor. This strategic alliance signals a major milestone for both organizations, focused on global expansion, innovation, and the promotion of responsible gaming across Latin America and beyond.
The New Jersey Division of Gaming Enforcement (DGE) and the United Arab Emirates’ General Commercial Gaming Regulatory Authority (GCGRA) have signed a landmark Memorandum of Understanding (MoU) to advance global cooperation in gaming regulation. This strategic agreement marks a major step toward strengthening ties between two rapidly evolving regulatory jurisdictions in the global gaming space.
In a landmark move blending digital gaming, sports media, and high-octane motorsport, Lottery.com and Sports.com made their dual sponsorship debut at the 109th edition of the Indianapolis 500. This initiative marks the first time both brands have simultaneously activated in a global sports event of this magnitude, signaling an ambitious new chapter in their commercial evolution.
Brazilian Senator Eduardo Girão has renewed his efforts to ban sports betting in the country, particularly focusing on football. His campaign is rooted in concerns over the social harms linked to gambling and what he describes as a growing threat to the integrity of the sport.
Tipico, one of Europe’s leading sports betting operators, has been named the official partner of Germany’s 3. Liga, marking a significant expansion of its sponsorship portfolio within German football. This new partnership complements Tipico’s existing collaborations with the Bundesliga and 2. Bundesliga, reinforcing its long-standing commitment to the sport at all levels.
Paraguay has taken a major step toward transforming its gambling industry with the implementation of Law No. 7.348/2025. This landmark legislation puts an end to the country’s decades-old monopoly structure and introduces a modern, competitive, and transparent regulatory framework aimed at revitalizing the national gaming ecosystem.
Stakelogic has strengthened its position in the Netherlands through a new partnership with Starcasino NL, one of the country’s prominent online casino operators. This collaboration brings Stakelogic’s full portfolio of slots and live casino games to Dutch players, marking a key expansion in a fast-growing regulated market.
The Republic of Benin has implemented a new gambling tax structure under its 2025 Finance Law, aimed at increasing state revenue and improving regulatory control of the country's evolving gambling sector. Effective from January 1, 2025, the law imposes a 10% tax on gross gaming revenue (GGR) from land-based gambling and a 25% tax on GGR from online gambling operations.
The 2026 edition of the world’s biggest football tournament is more than just a sporting event—it’s a transformative moment for Mexico’s iGaming industry. As one of the host nations, with 13 matches scheduled across three major stadiums, Mexico will experience an unprecedented surge in sports engagement, digital activity, and betting interest.
Brøndby IF has announced a major three-year partnership with Betano, the global sports betting brand operated by Kaizen Gaming. Beginning in the summer of 2025, Betano will become the main sponsor and front-of-shirt partner for Brøndby IF’s first team competing in the Danish Superliga.
TaDa Gaming, a fast-growing casino content provider, has obtained a licence from the UK Gambling Commission (UKGC), marking a major step in its global expansion. This accreditation allows the company to distribute its full portfolio of more than 180 games—including immersive slots, crash games, bingo, and fishing-shooting titles—to players throughout the UK.
The Botswana Gambling Authority has granted ten new bookmaker licenses in a strategic move to expand and better regulate the country's gambling sector. Of the ten licensees, six are already operational, one has withdrawn, and the remaining three are preparing to launch soon.
In a global landscape where regulated markets are tightening and saturated regions are maturing, Mexico is emerging as one of the most exciting and underappreciated iGaming opportunities for 2025. With strong digital infrastructure, explosive user growth, and a wave of regulatory modernization, Mexico is quietly positioning itself as LATAM’s next major gaming hub — and the world is starting to notice.
Fortuna, a leading Central European betting operator, has been confirmed as the official betting partner for the 2025 UEFA European Under-21 Championship. The prestigious tournament will be hosted in Slovakia from 11 to 28 June 2025, across eight cities, bringing together the best young football talents from across the continent.
SportPesa South Africa has announced a landmark partnership with MotoGP stars Brad and Darryn Binder, uniting the country’s fastest-growing sports betting platform with two of its most celebrated motorsport athletes. This collaboration marks a major step in SportPesa’s strategy to align with South African sporting excellence and inspire fans nationwide.
PrizePicks, North America’s leading daily fantasy sports operator, has extended its partnership with the Atlanta Braves in a new three-year agreement. The renewed deal will see PrizePicks continue as the Official Daily Fantasy Sports Partner of the team through the 2027 Major League Baseball season.
ToonieBet, the Ontario-licensed online casino brand operated by Soft2Bet, has been announced as the official online casino partner of the Ottawa Senators. The partnership marks a significant moment in ToonieBet’s growth strategy as it strengthens its foothold in the Canadian market while aligning with the Senators’ return to the NHL playoffs.
The Brazilian Football Confederation (CBF) has extended its partnership with Sportradar Integrity Services for the 2025 season, reinforcing its commitment to safeguarding the integrity of Brazilian football. The renewed agreement marks another step forward in the ongoing battle against match manipulation and suspicious betting activity across national competitions.
AS Monaco and online sports betting brand VBET have renewed their long-standing partnership, extending the collaboration through to 2029. Building on a successful relationship that began in 2020, the extension reaffirms both parties' commitment to innovation, visibility, and fan engagement within the dynamic world of football and sports betting.
Thunderkick, the independent Swedish slot game provider, has expanded its footprint in Italy’s regulated iGaming market through a new strategic partnership with Domusbet. This agreement enables Domusbet to integrate a range of Thunderkick’s standout slot titles into its online casino offering, reinforcing both companies’ positions in the competitive Italian landscape.
Blueprint Gaming has officially entered the Swiss online gaming market through a strategic partnership with Swiss Casinos, one of the country’s most prominent and trusted casino operators. This marks a key milestone in Blueprint’s international expansion and further cements it
Colombia’s online gambling industry is facing a sharp downturn following the introduction of a 19% value-added tax (VAT) on player deposits. Implemented in February 2025, the tax has led to an estimated 30% decline in gross gaming revenue (GGR), sending shockwaves through a sector that had previously been praised for its regulated growth and contribution to public funds.
Brazil’s Central Bank is calling for enhanced legal powers to combat the country’s growing illegal betting market, as concerns rise over financial integrity and social impact. In recent parliamentary discussions, the Bank’s leadership emphasized the limitations of its current mandate and the urgent need for regulatory reform.
Ghana has officially repealed the 10% withholding tax on betting, lottery, and gaming winnings, marking a decisive policy shift that is expected to reinvigorate the country’s iGaming ecosystem. The move follows sustained criticism from both consumers and industry stakeholders who viewed the tax as burdensome and detrimental to sector growth.
A new chapter in South African horse racing has begun as BetMakers Technology Group partners with Hollywoodbets to bring fixed-odds wagering to the forefront. The move is a significant development for the region’s betting ecosystem, offering a modernised, engaging experience to punters and introducing global betting standards to one of Africa’s most passionate horse racing markets.
The United Arab Emirates (UAE) is rapidly becoming a focal point in the global gaming industry, as regulatory doors begin to open for carefully selected operators and suppliers. Among the latest developments, Austria-based Novomatic has secured a prestigious Tier 1 B2B gaming vendor licence, positioning itself among the first three gaming companies permitted to operate in the UAE. This milestone highlights both the exclusivity and the high strategic value of early entry into this emerging market.
The 2025 Gaming in Holland Conference, which will take place June 5, 2025, at the KIT Royal Tropical Institute in Amsterdam, has added several new speakers to its agenda. The Gaming in Holland Conference is THE place to meet the key decision makers in the Netherlands’ regulated gambling market.
Coral has been named the official UK betting partner of Birmingham City FC. The partnership, which runs until the end of the 2027/28 football season, marks Coral's return to football sponsorship and underscores its commitment to engaging with fans through innovative content and activations.
In a noteworthy development that highlights the lasting connection between football and sports betting, Tipwin has agreed to a two-year extension of its partnership with Bayer 04 Leverkusen. This deal, which now runs until June 2027, marks the third extension of their collaboration, which began in 2016. Tipwin will continue to serve as a premium partner of the German football club, benefiting from brand visibility across the BayArena and digital platforms.
In a pivotal agreement that emphasizes the rising significance of volleyball in the worldwide sports scene, Stats Perform has entered into a decade-long partnership with Volleyball World. This strategic collaboration secures exclusive global betting streaming and data rights for top-tier men’s and women’s volleyball competitions, marking a significant expansion of Stats Perform's presence in the sports data and streaming market.
A move that underscores the growing synergy between sports betting and combat sports, NetBet has been named the official sportsbook and betting partner of the Ultimate Fighting Championship (UFC) across several key European markets. This strategic partnership marks a new chapter in the relationship between NetBet and the UFC, offering fans an enhanced betting experience while expanding the sport's reach across Europe.
In a strategic move that underscores its commitment to global expansion, Wynn Resorts has announced its entry into the United Arab Emirates (UAE) market. CEO Craig Billings has emphasized the UAE as a "substantial market opportunity," citing estimates that the gaming market could reach $5 to $8 billion annually, rivaling the Las Vegas Strip.
In a significant move that underscores its strategic expansion across Africa, MeridianBet has officially launched its B2B operations in Nigeria. This entry into one of the continent's largest and fastest-growing betting markets marks a major step in MeridianBet's long-term strategy to deepen its presence in Africa's dynamic gaming sector.
In a significant recognition of its growing importance in the global iGaming landscape, South Africa has been identified as a critical growth market in Africa by the iGaming Trends 2025 Report published by SOFTSWISS. This report, which leverages extensive data and insights from industry experts, highlights South Africa's potential for expansion due to its strong digital adoption and thriving sports culture.
In a landmark move, Finland’s government has introduced a gambling reform bill to Parliament, aiming to dismantle the state-owned Veikkaus monopoly and open the country’s online gambling market to private operators. The legislation, submitted on March 20, 2025, represents a significant step toward aligning Finland’s gambling framework with other European nations like Sweden and Denmark.
In a significant move that underscores its global expansion strategy, Betano, a leading brand under the Kaizen Gaming umbrella, has launched its iGaming services in Belgium. This entry into the Belgian market marks Betano's 19th live market and follows the successful acquisition of necessary licenses from the Belgian Gaming Commission in November 2024.
In a significant move to strengthen its presence in the Peruvian market, PlayUZU, the Spanish-language online casino brand operated by SkillOnNet, has launched a comprehensive nationwide TV and billboard campaign. This initiative, announced on March 4, 2025, marks a major push by PlayUZU to increase brand awareness and reinforce its commitment to transparency and fairness in online gaming.
In a significant move that underscores the growing presence of sports betting in Brazilian football, Sportingbet has announced its sponsorship of CazéTV for the broadcasts of the 2025 Brazilian Championship. This partnership, announced on March 18, 2025, ensures that Sportingbet will have brand exposure throughout all 38 rounds of the competition, further solidifying its position in the Brazilian sports betting market.
SiGMA Eurasia Summit 2025 took place from Sunday 23 February until Tuesday 25 February in Dubai, UAE. It offered a mix of experiences that went beyond just the gambling industry. This year's event brought together a variety of ideas covering topics like blockchain AI, fintech, IoT, quantum computing, and big data. As someone who attended, I wanted to learn more about changes in UAE's gambling scene, but I found myself surrounded by groundbreaking tech and forward-thinking concepts.
Austria is on the brink of significant gambling reform as political changes and the impending expiry of Casinos Austria’s monopoly license create a rare opportunity for regulatory overhaul. Industry experts believe 2025 could mark the beginning of a multi-operator licensing system, ending decades of state-backed control over the online gambling sector.
Stake Colombia has launched a cashback promotion to counteract the country’s newly implemented 19% VAT tax on online gambling deposits. The measure, which came into effect on 22 February 2025, was introduced by the Colombian government as part of efforts to raise funds for the ongoing humanitarian crisis in the Catatumbo region.
Brazil’s Secretariat of Prizes and Bets (SPA) has issued a directive requiring all licensed betting operators to submit comprehensive anti-money laundering (AML) and counter-terrorism financing (CTF) policies by 17 March 2025. This mandate applies to all operators licensed directly by the Ministry of Finance as well as those granted authorization through court orders.
The Rwandan government has announced a sharp increase in gambling taxes, a move aimed at strengthening national revenue while promoting responsible gambling. Effective from the 2024/2025 fiscal year, the tax on Gross Gambling Revenue (GGR) will rise from 13% to 40%, while the withholding tax on player winnings will jump from 15% to 25%.
Pragmatic Play, a leading iGaming content provider, has strengthened its presence in the South African market through a new partnership with SuperSportBet, a recently launched online betting platform operated by KingMakers Group. As part of the deal, Pragmatic Play’s acclaimed slots portfolio, including popular titles such as Gates of Olympus and Sweet Bonanza, will be integrated into SuperSportBet’s platform, providing South African players with access to a world-class gaming experience.
The Dutch government is taking significant steps to tighten gambling regulations in response to increasing concerns over addiction and the effectiveness of current laws. A key proposal, announced by Teun Struycken, State Secretary for Legal Protection, suggests raising the age limit for high-risk gambling—specifically online slots—to 21. This change is part of a broader package of measures aimed at promoting responsible gambling and safeguarding players, particularly young adults, from the potential harms of addiction.
Picklebet has secured a four-year partnership with Penrith Panthers, becoming the club’s Official Wagering Partner. This collaboration promises to revolutionize fan engagement through digital-first activations, in-stadium branding, and a strong focus on enhancing the fan experience both online and at live games.
Super Group Limited, the parent company of Betway and Spin, has announced its entry into the world of Formula 1 through a strategic partnership with Atlassian Williams Racing. This multi-year agreement will see branding from Betway and Jackpot City featured on the team’s FW47 cars, beginning with the 2025 Formula One season opener in Melbourne, Australia. This collaboration marks Super Group’s first venture into motorsport, expanding its sponsorship portfolio, which already includes partnerships in football and other major sports leagues. The Betway and Jackpot City logos will be prominently displayed on the cars driven by Alex Albon and Carlos Sainz, enhancing brand visibility throughout the highly anticipated Grand Prix season.
Lottery operator Allwyn has secured a global partnership with the McLaren F1 Team, further strengthening its presence in motorsport following its recent deal with Formula 1. As an official partner of McLaren Racing, Allwyn’s branding will be prominently displayed on McLaren’s race cars and driver overalls throughout the upcoming Formula 1 season.
Octoplay has officially entered the Belgian market through a strategic partnership with Casino777, marking its first foray into the region. This collaboration will allow Belgian players to enjoy a range of Octoplay’s top-performing games while expanding the supplier’s presence across Europe.
QuinnBet has announced its latest partnership in football, becoming an official sponsor of Millwall Football Club with an initial two-year deal. This agreement will grant QuinnBet brand exposure both at the Den and online through the club’s official channels.
North Star Network (NSN) has expanded its footprint in Africa with the acquisition of Soccernet.ng, a prominent Nigerian football blog. This strategic move marks a significant step in NSN’s efforts to enhance its presence in the Nigerian sports media landscape and across the continent as a whole.
France’s National Gaming Authority (ANJ) has revealed that gambling operators plan to increase promotional spending by 11% in 2025, bringing total investments to €695 million ($724 million). Despite this surge, the regulator is urging the country’s top-tier operators to reduce their budgets and adopt more responsible practices to mitigate the risks of gambling harm and underage exposure.
SOFTSWISS, a leading iGaming technology provider, has secured compliance certification for its Game Aggregator in Peru, marking a significant milestone under the country’s newly revised regulatory framework. This achievement positions SOFTSWISS among the first suppliers fully prepared to operate in the burgeoning Peruvian market.
The iGaming world is buzzing with excitement as ICE Barcelona 2025, the premier global event for the gaming and gambling sector, approaches. Taking place from January 20–22 at the iconic Fira de Barcelona, this year’s edition promises to set new benchmarks for innovation, collaboration, and growth in the industry.
On January 1, Brazil’s much-anticipated regulated online betting market went live, marking a significant milestone in the country’s gambling industry. So far, 14 companies have received full operating licenses, while 52 others hold provisional licenses and must address specific issues before they can fully launch.
The UAE Lottery, operated by The Game LLC under the regulation of the General Commercial Gaming Regulatory Authority (GCGRA), has announced a significant partnership with Takalam, an AI-driven mental well-being platform, to introduce a robust Responsible Gaming Initiative. This collaboration aims to empower participants with tools and resources to manage their gaming habits responsibly while addressing mental health concerns in a confidential and supportive manner.
Swintt, a prominent iGaming software provider, has reinforced its presence in the regulated Dutch market through a strategic partnership with Hommerson.nl, a well-respected operator licensed by the Kansspelautoriteit. This collaboration will integrate over 140 Swintt titles into Hommerson.nl’s extensive library, solidifying Swintt’s position in one of Europe’s fastest-growing iGaming markets.
Brazil’s online gambling sector is set for a transformative launch as the Secretariat of Prizes and Bets (SPA) has issued 71 federal online betting licences ahead of the market’s official opening on 1 January 2025. This milestone marks the beginning of a regulated market that aims to reshape Brazil’s gambling industry, ensuring compliance, transparency, and stringent standards across all operations.
Renowned iGaming content provider BGaming has officially entered the Portuguese market through a landmark partnership with Solverde.pt, Portugal’s largest online casino. This collaboration brings BGaming’s diverse portfolio of innovative games to Portuguese players, marking a significant step in the company’s European expansion.
Curaçao has officially adopted the National Ordinance for Games of Chance (LOK), a landmark regulatory framework that promises to overhaul the country’s gambling industry. The legislation, passed on December 17 by a parliamentary vote of 13-6, introduces a comprehensive licensing system under the authority of the newly renamed Curaçao Gaming Authority (CGA), formerly the Gaming Control Board (GCB).
SmartSoft, a leading innovator in the iGaming industry, has announced an exciting new partnership with LottoStar (Pty) Ltd, one of South Africa’s premier online betting platforms. This collaboration marks a significant milestone for both companies, as LottoStar prepares to launch SmartSoft’s portfolio of innovative games to the South African market.
Celtic Football Club has announced the extension of its front-of-shirt sponsorship deal with Dafabet for an additional three years, marking a historic milestone as the club's longest-ever shirt sponsorship partnership. By the end of this agreement, Dafabet will have featured on Celtic kits for an impressive 12 consecutive seasons.
This essay explores why GRP is outdated and advocates for a targeted 360° approach to increase brand awareness and customer acquisition. This modern strategy integrates all touchpoints and channels, providing a comprehensive view of the customer journey. By leveraging advanced data analytics, real-time responsiveness, a focus on customer engagement and trust, a targeted 360° approach aligns with contemporary marketing needs. Through a detailed examination of this approach and a case study comparing an iGaming company’s multichannel strategy with a traditional GRP buying focus, we will demonstrate how a holistic and targeted 360° marketing strategy can drive significant growth and market leadership in the iGaming industry.
AC Milan has announced a new partnership with global iGaming provider Spribe, making Aviator the official crash game of the Rossoneri. This exciting collaboration, which starts this season, will bring the thrilling world of crash gaming to the heart of AC Milan's fanbase, further enhancing the club's engagement with its supporters, especially younger demographics.
Liverpool Football Club has announced a new multi-year partnership with Ladbrokes, making the UK betting operator, owned by Entain, its official betting partner in the UK and Ireland. This collaboration further enhances Liverpool's strong connections with prominent brands and marks a significant step in Ladbrokes’ growing presence in football sponsorship.
Chelsea Football Club has announced a new partnership with Betway, making the Super Group-owned brand its Official European Betting Partner in a multi-year agreement. This collaboration adds Chelsea to Betway’s growing list of partnerships with Premier League clubs, including Manchester City, Nottingham Forest, AFC Bournemouth, and others.
Kaizen Gaming, one of the world’s leading GameTech companies, has announced its premium sportsbook brand, Betano, as the official global sponsor of the UEFA Europa League and UEFA Conference League for the next three seasons. This partnership will run from the 2024/25 season to the end of 2026/27, further solidifying Kaizen Gaming’s growing presence in European football.
In a major milestone for both the gaming and sports worlds, Saudi Arabia will host the first-ever Esports Olympic Games in 2025. This landmark event, sanctioned by the International Olympic Committee (IOC), underscores the Kingdom’s growing influence in the global esports scene. Saudi Arabia, with its robust Vision 2030 plan, has been investing heavily in the gaming sector, aiming to become a global hub for esports tourism and innovation.
The United Arab Emirates (UAE) has taken a groundbreaking step by launching its first federally licensed lottery, the UAE Lottery, offering a record AED100 million ($27.2 million) grand prize. This makes the UAE the first nation in the Arabian Peninsula to establish a fully regulated lottery. The lottery’s inaugural draw is set for December 14, with tickets priced at AED50. A variety of scratchcards offering smaller prizes between AED50,000 and AED1 million is also available exclusively online to residents over 18.
EveryMatrix has announced a significant new partnership with MBet, marking its largest turnkey sportsbook technology collaboration in Africa to date. The agreement will see MBet transition from its previous sportsbook technology provider to EveryMatrix’s OddsMatrix platform, allowing the operator to enhance its sports betting offerings across Tanzania.
Amusnet has announced a major partnership with Mojabet, one of Senegal’s leading online casino operators, marking a significant milestone in its strategic push into the African gaming market. This collaboration underscores Amusnet’s commitment to expanding its reach across the continent and delivering culturally resonant gaming experiences.
Booming Games has announced a landmark partnership with Hollywoodbets, one of Africa’s largest and most influential gaming operators. This collaboration represents a strategic step forward for both companies as they aim to deliver an exceptional gaming experience in the vibrant and rapidly growing South African online gaming market.
Northern Ireland's All-Party Group (APG) on Reducing Harm Related to Gambling is urging the Westminster government to introduce stricter restrictions on gambling advertising. This comes as the region remains the only jurisdiction in the UK and Ireland without updated gambling legislation since the rise of the internet, leaving it vulnerable to the potential harms of excessive gambling promotion. The APG’s call for action follows similar reforms recently implemented in the Republic of Ireland, which have been seen as a model for protecting consumers, especially young people, from the risks associated with gambling exposure.
LiveScore Malta Limited, part of the LiveScore Group, has announced that its LiveScore Bet brand will cease operations in the Netherlands on November 29, 2024. The decision follows the Dutch government’s planned tax increase, which will see the Gross Gambling Revenue (GGR) tax rise from 30.5% to 37.8%. This substantial hike has rendered the market commercially unviable for LiveScore Bet, according to CEO Sam Sadi.
Bulgaria’s gambling market, one of Europe’s most mature regulatory landscapes, is grappling with unprecedented challenges following the introduction of stringent advertising restrictions in May 2023. These measures have drastically affected operator revenues and prompted some to reconsider their future in the market.
Booming Games has successfully secured certification from Brazil's Secretariat of Evaluation, Planning, Energy, and Lottery (SECAP), a key regulatory milestone that enables the company to provide its premium gaming content to licensed operators in the rapidly growing Brazilian iGaming market. This approval positions Booming Games as one of the first providers to fully comply with Brazil's gambling regulations, solidifying its place in one of Latin America's largest and most promising markets.
Colombian gaming regulator Coljuegos has officially granted Betano, a brand operated by Kaizen Gaming Colombia, a license to launch its online betting platform. This authorization positions Betano as the 17th operator in Colombia's regulated online betting market, alongside established names like Betsson, Luckia, BetPlay, Bwin, and Stake.