Ospreys Rugby have extended and deepened their commercial relationship with QuinnBet, with the betting brand earning a prominent position on the team’s playing kit through a new multi-year deal.
Elevated Brand Placement
Under the expanded partnership, QuinnBet’s logo will appear on the back of the shorts of all three Ospreys kits for the upcoming seasons. This elevated jersey placement increases the brand’s visibility, especially in the United Rugby Championship (URC) and EPCR Challenge Cup matches across Europe and beyond.
A Multi-Year Commitment
QuinnBet’s extension runs through to 2028, signaling confidence in the collaboration and its long-term value. The arrangement builds on their prior engagement dating back to the 2024/25 season, where QuinnBet first became an official partner of Ospreys.
Shared Focus on Responsible Gambling
A key element of the partnership is a joint emphasis on Safer Gambling awareness. Both the club and the sponsor have reaffirmed their commitment to promoting responsible betting practices among fans and the broader community.
Voices from Both Sides
Richard Lancaster, Head of Commercial at Ospreys, expressed his enthusiasm: “We’re delighted that QuinnBet have decided to expand their partnership with the Ospreys. We have already built a successful relationship, and we’re looking forward to building on that even further in the coming seasons.”
From QuinnBet’s perspective, Niall McPartland, Head of Commercial and Sponsorship, noted: “The extension until 2028 demonstrates the success of the partnership to date… we are privileged that our association with the club will showcase QuinnBet at the highest level to Rugby supporters across the UK, Ireland and internationally.”
Bottom Line
This is more than a sponsorship renewal — it’s a signal that QuinnBet believes in the growth trajectory of Ospreys Rugby. By securing high-visibility kit placement and committing long term, QuinnBet and Ospreys are strengthening their mutual brand presence, aligning commercial interests with responsible gaming values, and setting the stage for deeper engagement in rugby’s evolving broadcast and fan ecosystems.
Sources: Gambling Insider, Ospreys Rugby