Manchester United has struck a new multi-year partnership with Parimatch, the global betting and gaming operator. The agreement designates Parimatch as the official betting partner for the club across Asia, the Middle East, and North America, reinforcing United’s commercial presence in key international markets.
Expanding Global Reach
The collaboration grants Parimatch regional exclusivity rights, enabling them to connect with Manchester United’s fanbase through tailored campaigns, match-day branding, and bespoke digital activations. The partnership ushers in a new revenue stream and partnership strategy as the club enhances its global fan engagement.
Strategic Market Alignment
The alliance aligns with Manchester United’s global growth objectives and Parimatch’s ambition to scale its brand across new territories. By combining forces, the club benefits from additional commercial momentum, while Parimatch gains access to one of the world's biggest football audiences.
Fan-Centric and Responsible Gaming
Ahead of launch, both parties have signaled an emphasis on integrating responsible gaming best practices, ensuring that promotional activities across platforms include consumer protections and educational messaging.
Sources: Gambling Insider, Tribuna
