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Booming Games, a leading global developer of premium online slot content, has announced a new strategic partnership with Odibets, one of East Africa’s top betting operators. This collaboration marks a key milestone for Booming Games as it continues its aggressive international expansion strategy, bringing its acclaimed slot portfolio to new audiences across the fast-growing East African iGaming market.
Through this partnership, Booming Games will integrate its full suite of mobile-optimized slot games into Odibets’ platform, starting with Kenya — one of the region’s most dynamic regulated online gaming markets. The rollout is expected to extend into additional East African jurisdictions as market conditions and regulations evolve.
With over 100 HTML5 slot titles in its portfolio, Booming Games offers a rich variety of games that are well suited to the mobile-first nature of the East African market. Popular titles such as Burning Classics, Buffalo Hold and Win Extreme, 64 Gold Coins Hold and Win, and Cash Pig will now be available to Odibets customers, delivering premium entertainment experiences to a broad player base.
For Booming Games, this partnership is an important step in the company’s mission to drive growth in emerging markets with high mobile penetration and a rising appetite for world-class gaming content. East Africa, with its youthful population and increasing smartphone adoption, is seen as one of the most promising iGaming frontiers globally.
Odibets, meanwhile, continues to invest in content partnerships that enhance the quality and depth of its gaming offering. The operator’s platform is already a leading destination for sports betting in Kenya and the wider region. By adding Booming Games’ slots, Odibets aims to further diversify its product suite and engage its player base with innovative, interactive gaming experiences.
A critical factor in the partnership’s success is Booming Games’ emphasis on developing content specifically optimized for mobile. With the majority of East African players accessing games via smartphones, mobile performance and UX are paramount.
Booming Games’ HTML5 technology ensures that all slot titles are fast-loading, visually rich, and seamlessly playable across a wide range of devices and bandwidth conditions — a key consideration for markets with varying connectivity levels.
This partnership positions Booming Games as a major new content provider within the East African ecosystem. It also strengthens Odibets’ reputation as an operator that delivers cutting-edge content to its customers while continuing to raise standards for quality and player engagement in the region.
Both companies have signaled that this is the start of a long-term collaboration, with further product launches, exclusive content opportunities, and expanded regional reach on the horizon.
As East Africa’s iGaming industry continues its rapid evolution, partnerships like this one will play a crucial role in shaping the player experience and driving the market forward. With Booming Games’ portfolio now live on Odibets’ platform in Kenya — and plans to expand across the region — both brands are well positioned to capitalise on the tremendous growth potential that lies ahead.
This latest move reaffirms Booming Games’ commitment to global expansion and reinforces Odibets’ leadership as an entertainment innovator in East Africa’s dynamic gaming landscape.
Sources: iGaming Business, Gambling Insider, iGaming Afrika
