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Betano has been officially named the betting partner of Denmark's 3F Superliga, the country’s top-tier football league. This high-profile agreement marks Betano’s first entry into Danish football and reinforces its growing presence in Northern European markets.
Under the terms of the deal, Betano will obtain exclusive betting rights across the Superliga’s fixtures. This will include prominent stadium branding, digital platform visibility, and tailored matchday activations designed to enhance fan engagement and drive responsible betting awareness throughout the league season.
Betano aims to leverage this partnership to connect more closely with Danish football audiences. Interactive promotions, content collaborations, and digital campaigns will be launched to immerse fans in both live and online match experiences. Through these initiatives, Betano will showcase its offerings while introducing new responsible gaming messaging to Superliga supporters.
The partnership includes a strong emphasis on promoting responsible betting. Betano and the Superliga will run joint campaigns targeted at player protection, safe wagering habits, and problem gambling awareness. Communication will be integrated into match programs, digital channels, and in-stadium experiences to reinforce healthy gaming culture.
This collaboration marks a significant strategic step for Betano within Scandinavia’s competitive sports betting landscape. Following sponsorships in other European markets, the Superliga deal adds valuable exposure and brand legitimacy, positioning Betano as a trusted partner across Danish sports.
Sources: Gambling Insider, European Gaming, iGaming Express
