Dundee United have confirmed a multi-year extension of their commercial partnership with QuinnCasino, reinforcing a long-standing relationship that will continue to support the club’s sporting and off-field ambitions.

The renewed agreement has been concluded on enhanced commercial terms and provides additional stability as the club advances its long-term strategy. QuinnCasino remains a core commercial partner, underlining Dundee United’s focus on building sustainable, multi-year relationships rather than short-term sponsorships.

Strengthening a long-standing commercial relationship

QuinnCasino has been associated with Dundee United for several seasons, and the extension reflects a strong working relationship between both organisations. The club highlighted the value of continuity, noting that long-term partners play a central role in supporting operational planning and future growth.

The partnership aligns with Dundee United’s wider commercial strategy, which prioritises trusted partners that share similar values around responsibility, transparency and community engagement.

Focus on responsible gambling initiatives

Alongside commercial backing, QuinnCasino continues to play an active role in promoting responsible gambling. Through collaboration with the club, responsible play messaging and awareness initiatives are integrated across Dundee United’s communication channels, ensuring supporter wellbeing remains a key consideration.

Both parties have emphasised that responsible gambling is not treated as a standalone obligation but as an ongoing commitment embedded within the partnership.

Community impact beyond matchdays

The collaboration has also delivered tangible community benefits. During Dundee United’s inaugural Foundation Day, QuinnCasino enabled the Dundee United Supporters’ Foundation to feature on the front of the first-team shirt for the home fixture against Motherwell.

The initiative was designed to spotlight the Foundation’s work and demonstrated how the partnership extends beyond commercial visibility to support charitable and community-driven projects connected to the club.

Shared vision for long-term growth

Commenting on the extension, Dundee United’s Head of Commercial and Sponsorship, Mark Cunningham, described QuinnCasino as a trusted and valued partner, highlighting the improved commercial terms and the positive relationship developed between both teams.

QuinnBet Managing Director Stephen Kelly echoed those sentiments, pointing to Dundee United’s passionate supporter base and clear long-term vision. He reaffirmed QuinnCasino’s commitment to remaining a long-term partner while continuing to promote safe and responsible gambling in collaboration with the club.

With the renewed agreement now in place, both Dundee United and QuinnCasino are positioned to build on an established partnership that combines commercial stability, responsible engagement and community impact.

Sources: Dundee United