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Southampton FC Names Midnite as Official Training Kit Partner for 2025/26 Season

Southampton Football Club has announced a new strategic partnership with Midnite, a rising UK-based sports betting and online casino operator, for the 2025/26 season. This marks Midnite’s first-ever sponsorship deal in the world of professional football and represents a significant step in its brand expansion.

The partnership sees Midnite become the Official Training Kit Partner of Southampton FC, as the club looks to continue innovating both on and off the pitch. The collaboration will span across both the men’s and women’s teams and will include a mix of brand visibility, community involvement, and fan-focused initiatives.

Key Elements of the Partnership

• Training and Travel Wear Sponsorship

Midnite's branding will feature prominently on the training and travel gear worn by Southampton FC’s men’s and women’s first teams throughout the season. This high-visibility placement ensures continuous exposure during training sessions, warm-ups, and official club travel.

• Matchday Kit Branding

In addition to the training kits, Midnite's logo will also appear on the back of the men's first team match shirts and shorts, offering further visibility during live broadcasts and matchday coverage.

• Stadium Presence and Activation

Midnite will enjoy strong in-stadium branding at St Mary’s, including placements in key areas such as the dugouts. The agreement also opens the door for fan activations, competitions, and interactive campaigns tied to matchday experiences.

• Community Engagement with Saints Foundation

Beyond branding, the partnership emphasizes social responsibility and community impact. Midnite will collaborate with Southampton’s charitable arm, the Saints Foundation, to support fundraising activities and enhance the experiences of the foundation’s participants. The goal is to deliver meaningful change within the local community, especially among underserved groups.

Shared Vision for Innovation and Fan Connection

Southampton FC’s Chief Revenue Officer highlighted the club’s ambition to align with partners who share a bold, forward-thinking mindset. Midnite’s fresh, digital-native approach to gaming and entertainment made them a natural fit.

Midnite’s Vice President of Growth emphasized the brand’s desire to create deeper connections with fans and ensure that entertainment remains safe, responsible, and engaging. The partnership with Southampton provides a powerful platform to amplify that mission.

This agreement not only represents a commercial milestone for Midnite but also reflects Southampton FC’s continued pursuit of meaningful partnerships that go beyond the pitch, combining performance with purpose.

Sources: Gambling Insider, iGaming Today, Southampton FC