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AS Monaco and online sports betting brand VBET have renewed their long-standing partnership, extending the collaboration through to 2029. Building on a successful relationship that began in 2020, the extension reaffirms both parties' commitment to innovation, visibility, and fan engagement within the dynamic world of football and sports betting.
As part of the renewed agreement, VBET will continue to feature prominently on AS Monaco’s matchday and training attire, with its logo displayed on the front of the players’ shorts during Ligue 1 games. The brand will also maintain a strong presence across the club’s digital platforms and inside Stade Louis-II, providing wide-reaching exposure to Monaco’s extensive global fanbase, which currently exceeds 26 million followers across digital channels.
Beyond visibility, the partnership will focus on enhancing the fan experience. Supporters can look forward to exclusive content and behind-the-scenes access featuring AS Monaco players, as well as once-in-a-lifetime opportunities designed to bring fans closer to the club. These activations aim to strengthen the emotional bond between the team and its community, while highlighting VBET’s role in delivering value beyond the pitch.
Leadership from both AS Monaco and VBET emphasized the mutual values that underpin their partnership—ambition, innovation, and a commitment to excellence. The extension is not only a commercial alignment but also a reflection of their shared goal to push boundaries and offer memorable experiences to supporters and sports enthusiasts alike.
With the agreement now extended until 2029, AS Monaco and VBET are poised to continue shaping the future of fan engagement, blending digital innovation with a passion for football.
Sources: European Gaming, Esports Insider
