PariPesa has appointed African football icon Yaya Touré as its new brand ambassador, reinforcing the operator’s ambitions to strengthen its presence across key African markets. The partnership spans Nigeria, Côte d’Ivoire and additional jurisdictions where PariPesa is expanding its online betting offering.
Strengthening PariPesa’s African Positioning
Touré, one of the most celebrated African footballers of his generation, brings significant visibility and credibility to the brand. The former midfielder is a four-time African Footballer of the Year, Africa Cup of Nations champion, UEFA Champions League winner with Barcelona and a multiple Premier League title holder with Manchester City.
PariPesa Africa CBDO Damilare Obadimu said that Touré’s profile aligns naturally with the company’s values.
“Yaya Touré embodies everything we stand for – power, passion and perseverance. This partnership is an alliance of winners.”
Fronting Campaigns and Fan Engagement
Under the agreement, Touré becomes the face of PariPesa’s marketing campaigns, promotional activities and community initiatives across the continent. Fans will gain access to exclusive promotions, bonuses and content featuring the football star, designed to deepen engagement in markets where PariPesa is growing rapidly.
Touré commented: “I’m proud to join a platform that shares my passion for football and winning. Together, we’ll inspire the next generation of African champions.”
Expanding Across a High-Growth Region
PariPesa currently holds licences in Nigeria and Côte d’Ivoire while operating in several other African countries. The collaboration with Touré highlights the operator’s intent to connect more closely with local sports communities and consolidate its footprint in one of the world’s fastest-growing betting markets.
Sources: iGaming Afrika, Focus Gaming News
