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Brøndby IF has announced a major three-year partnership with Betano, the global sports betting brand operated by Kaizen Gaming. Beginning in the summer of 2025, Betano will become the main sponsor and front-of-shirt partner for Brøndby IF’s first team competing in the Danish Superliga.
This partnership goes beyond a traditional sponsorship. Both Brøndby IF and Betano have highlighted their shared values around responsibility, ambition, and community involvement. Club leadership has emphasized that Betano’s reputation for responsible gaming and digital innovation makes them an ideal long-term partner.
The collaboration also represents Betano’s first sponsorship in Denmark and the broader Scandinavian market—marking a strategic entry into a region known for its passionate fanbases and strong football culture.
Under the new partnership, Betano and Brøndby IF will work together to create innovative fan engagement experiences, leveraging digital content, branded activations, and interactive platforms to deepen the connection with supporters.
In addition, the partnership includes a strong focus on Corporate Social Responsibility. Joint initiatives will be launched to support local communities, promote positive social impact, and further both organizations’ commitments to meaningful change beyond the pitch.
This collaboration reflects a modern approach to sponsorship—where commercial success, social values, and fan-first experiences are fully integrated into the long-term vision.
Sources: Gambling Insider, European Gaming
