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In a noteworthy development that highlights the lasting connection between football and sports betting, Tipwin has agreed to a two-year extension of its partnership with Bayer 04 Leverkusen. This deal, which now runs until June 2027, marks the third extension of their collaboration, which began in 2016. Tipwin will continue to serve as a premium partner of the German football club, benefiting from brand visibility across the BayArena and digital platforms.
Tipwin first partnered with Bayer 04 Leverkusen in 2016, with the aim of establishing a strong presence in the German sports betting market. The partnership was initially set to expire in 2019 but was extended twice, first in 2019 and again in 2022. This latest extension highlights the mutual value both parties have derived from their collaboration over the years.
The partnership includes comprehensive logo presence in the stadium interior, TV-specific advertising during home games, and digital services. Tipwin's branding will remain prominent at the BayArena, reinforcing its position as a leading sports betting operator in Germany. Markus Breglec, Chief Marketing and Innovation Officer at Bayer 04 Leverkusen, praised Tipwin as a strong partner and valued companion, emphasizing the club's enthusiasm for continuing their joint journey.
Markus Breglec, Chief Marketing and Innovation Officer at Bayer 04 Leverkusen: "We are delighted to extend our partnership with Tipwin, which has already lasted eight years, by another two years. Tipwin is not only a strong partner but also a valued companion on our joint journey. We are looking forward to the next steps ahead of us".
Dr. Damir Böhm, CEO at Tipwin: "We are very happy we have been able to extend our important and longstanding partnership with our friends from Bayer 04 Leverkusen by another two years. Regardless of the success on the pitch, we have long been aware of the value of this partnership and we very much prize the close and professional but also informal collaboration".
Tipwin is recognized as one of the fastest-growing brands in European sports betting, with over 1,500 retail betting shops across Europe. The company has been active in the German market since 2014 and is committed to responsible gaming practices3. This partnership extension reflects Tipwin's strategic focus on maintaining strong relationships with prominent football clubs, enhancing its brand visibility and market presence.
As the partnership continues, fans can expect more engaging experiences, including enhanced hospitality services and digital content. The collaboration also underscores Bayer 04 Leverkusen's commitment to working with partners who share its values of professionalism and responsibility. With Tipwin's support, the club aims to maintain its competitive edge both on and off the pitch.
Sources: Gaming Intelligence, Bayer 04 Leverkusen, SportsKhabri, European Gaming, WhosWho.mt
