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Luckbet, one of the fastest-growing names in Brazil’s online betting market, has teamed up with RedeTV! to launch Jogo na Tela (“On-Screen Game”), a late-night television show that blends betting entertainment with interactive viewer engagement.
Airing every day from 1 AM to 2 AM, the program targets adult audiences with a format that recreates the atmosphere of a modern casino on national television. Backed by cutting-edge gaming technology, the show is designed to merge live action with immersive interaction, offering viewers an entirely new way to experience betting entertainment.
The show is hosted by comedian and radio personality Viny Vieira, well-known to Brazilian audiences for his comedic flair. He is joined by Caio Pericinoto, digital influencer and TV figure, who brings a following of over 15 million fans across platforms. Together, the duo add both credibility and charisma to the show’s late-night slot.
For Luckbet, the launch represents more than a sponsorship, it is a bold step in brand-building. The show not only increases national visibility but also reinforces credibility by presenting the brand in a mainstream media setting. Executives describe the initiative as a natural extension of Luckbet’s goal to make betting entertainment accessible, trustworthy, and highly engaging.
Jogo na Tela is more than a broadcast. It incorporates interactive elements such as WhatsApp-based raffles, viewer contests, and community-driven social media groups, ensuring that audiences can participate actively even beyond the show’s one-hour slot.
Early results suggest the strategy is working. The show has quickly attracted a dedicated late-night audience, particularly among viewers over 50, and has proven effective in reaching households across São Paulo and beyond.
Sources: Gambling Insider, iGaming News
