PlayUZU, the fair and transparent online casino brand operated by SkillOnNet, has named Adolfo Aguilar as its new brand ambassador in Peru. The appointment marks a major step in the operator’s efforts to build brand recognition and trust in the country’s newly regulated online gaming market.
Strengthening Presence in Peru
PlayUZU entered Peru in November 2024, securing approval under the nation’s updated licensing framework. Since launch, the operator has run a nationwide TV and billboard campaign designed to introduce its “fair play” ethos to Peruvian audiences. The new partnership with Aguilar comes as PlayUZU seeks to deepen its local presence with a recognizable and credible public figure.
A Familiar Face in Entertainment
Aguilar is one of Peru’s most respected and widely recognized entertainers, with a career spanning acting, producing, and presenting. He has hosted popular shows including Polizontes, Trato Hecho, El Último Pasajero and the reality competition Yo Soy. Beyond television, he co-founded Big Bang Films, a production company behind acclaimed films such as El Buen Pedro. His cross-generational appeal and reputation for professionalism make him a natural fit for PlayUZU’s positioning as both entertaining and trustworthy.
Campaign Strategy and Market Ambitions
The campaign with Aguilar will officially launch later this month, with activation planned across television, social media, and digital platforms. The initiative is designed not only to increase visibility but also to create a stronger emotional connection with players through relatable storytelling and recognizable talent.
Luis Moschietti, PlayUZU’s Peru Country Manager, emphasized the alignment between Aguilar’s profile and the brand’s values: “We see in Adolfo not just star power, but a genuine alignment with our values. This step reflects the trust and enthusiasm we’ve earned from the Peruvian public and marks an important step in our growth.”
Expanding Across Latin America
The move follows PlayUZU’s broader expansion strategy across Latin America. Earlier in 2025, the brand partnered with Ocesa in Mexico to sponsor the Palacio de los Deportes concert season, offering VIP ticket access and promotions across more than 40 shows. These initiatives highlight SkillOnNet’s intent to embed PlayUZU within cultural and entertainment spheres while promoting responsible gaming and transparency as key differentiators.
Sources: Gambling Insider, iGaming Business
