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Picklebet has secured a four-year partnership with Penrith Panthers, becoming the club’s Official Wagering Partner. This collaboration promises to revolutionize fan engagement through digital-first activations, in-stadium branding, and a strong focus on enhancing the fan experience both online and at live games.
The Penrith Panthers, who have set the standard in the NRL as four-time reigning Premiers, continue to lead in performance and community engagement. Their alignment with Picklebet, an Australian-owned digital wagering platform, reflects a shared passion for innovation and commitment to providing fans with premium experiences.
Damon Oudejans, Picklebet CMO and Co-Founder, expressed enthusiasm about the collaboration: “We are incredibly excited to partner with the Penrith Panthers, a club that has set the benchmark for excellence on and off the field. This partnership is about much more than just branding – it’s about creating digital-first activations that connect fans with the game in innovative ways.”
Matt Cameron, Panthers Rugby League CEO, also shared his excitement: “This partnership is a fantastic fit between two brands that embrace cutting-edge technology and next-gen sports engagement. We look forward to working with Picklebet to provide our fans with new and exciting ways to interact with the team.”
The Picklebet branding will be visible across a variety of Panthers’ digital platforms and in-stadium activations, creating exciting opportunities for fans to engage with the club. Picklebet’s tech-driven approach aims to bring fans closer to the action through interactive content and exclusive promotions designed to elevate the sports wagering experience.
In addition to enhancing fan engagement, Picklebet is focused on offering a user-friendly, innovative platform that caters to a new generation of sports fans. With a focus on responsible gaming, the partnership will bring a refreshing approach to sports betting while ensuring a positive and safe experience for all fans.
This long-term partnership between Picklebet and the Penrith Panthers represents a new chapter in the world of sports betting and fan engagement. As both organizations look ahead, their shared commitment to innovation will drive the creation of unforgettable experiences for fans and enhance the broader sports landscape.
While the partnership is just beginning, it already promises to bring exciting, digital-first fan experiences that will set the stage for a long and successful collaboration.
Sources: Gambling Insider, Penrith Panthers
