ToonieBet, the Ontario-licensed online casino brand operated by Soft2Bet, has been announced as the official online casino partner of the Ottawa Senators. The partnership marks a significant moment in ToonieBet’s growth strategy as it strengthens its foothold in the Canadian market while aligning with the Senators’ return to the NHL playoffs.
Immersive Fan Engagement Across Channels
The collaboration includes a multi-faceted branding and activation strategy designed to elevate fan experiences and maximize visibility. Key initiatives include:
- Digitally enhanced dashboards for home and away games
- In-rink board signage during Ottawa Senators home fixtures
- Virtual slot signage displayed during selected matchups
- Branded digital inventory across the team’s official website
- Contests and promotions via the Senators’ social media channels
- Branded placement during televised games through digital rink boards
These efforts are designed to give fans access to unique giveaways and premium entertainment experiences that align with the high-energy atmosphere of Senators hockey.
Strengthening Presence in Ontario’s iGaming Market
Launched in 2024, ToonieBet is part of a broader portfolio under Soft2Bet, which holds 19 gaming licenses globally—including one in Ontario. The brand is built to deliver a fast, localized online casino experience tailored specifically to Canadian players.
The partnership with the Ottawa Senators not only elevates ToonieBet’s profile in a competitive market, but also allows the brand to reach fans through regional broadcast coverage, in-stadium presence, and a strong digital engagement plan.
A Shared Vision for Entertainment
Both ToonieBet and the Ottawa Senators share a vision of delivering exceptional and trustworthy entertainment to their audiences. This collaboration reflects a modern approach to fan engagement where sports and gaming intersect, promising memorable moments for supporters and a stronger regional presence for the casino brand.
With this alliance, ToonieBet positions itself at the heart of Ottawa’s sports community, combining digital innovation with the passion of Canadian hockey.
Sources: iGaming Business, Gambling Insider
