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ToonieBet, the Ontario-licensed online casino brand operated by Soft2Bet, has been announced as the official online casino partner of the Ottawa Senators. The partnership marks a significant moment in ToonieBet’s growth strategy as it strengthens its foothold in the Canadian market while aligning with the Senators’ return to the NHL playoffs.
The collaboration includes a multi-faceted branding and activation strategy designed to elevate fan experiences and maximize visibility. Key initiatives include:
- Digitally enhanced dashboards for home and away games
- In-rink board signage during Ottawa Senators home fixtures
- Virtual slot signage displayed during selected matchups
- Branded digital inventory across the team’s official website
- Contests and promotions via the Senators’ social media channels
- Branded placement during televised games through digital rink boards
These efforts are designed to give fans access to unique giveaways and premium entertainment experiences that align with the high-energy atmosphere of Senators hockey.
Launched in 2024, ToonieBet is part of a broader portfolio under Soft2Bet, which holds 19 gaming licenses globally—including one in Ontario. The brand is built to deliver a fast, localized online casino experience tailored specifically to Canadian players.
The partnership with the Ottawa Senators not only elevates ToonieBet’s profile in a competitive market, but also allows the brand to reach fans through regional broadcast coverage, in-stadium presence, and a strong digital engagement plan.
Both ToonieBet and the Ottawa Senators share a vision of delivering exceptional and trustworthy entertainment to their audiences. This collaboration reflects a modern approach to fan engagement where sports and gaming intersect, promising memorable moments for supporters and a stronger regional presence for the casino brand.
With this alliance, ToonieBet positions itself at the heart of Ottawa’s sports community, combining digital innovation with the passion of Canadian hockey.
Sources: iGaming Business, Gambling Insider
