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Betano Named Official South American Partner for FIFA Club World Cup 2025

Betano, the leading online sports betting brand operated by Kaizen Gaming, has been officially named as the South American Partner of the FIFA Club World Cup 2025. This high-profile partnership underscores Betano’s expanding footprint in global football and its strategic focus on deepening ties within the Latin American market.

Strengthening Ties With FIFA

This latest collaboration follows Betano’s successful involvement with FIFA during the 2022 World Cup in Qatar, where it became the first betting brand to be featured as a regional sponsor. The renewed relationship signals continued confidence in Betano’s ability to engage fans responsibly and deliver impactful brand activations on the global stage.

By aligning with one of FIFA’s most prestigious tournaments, Betano is reinforcing its brand among football’s most passionate audiences, particularly in South America, where football culture is deeply rooted.

A Global Stage in the United States

The FIFA Club World Cup 2025 will be hosted in the United States from June 14 to July 13, and for the first time in its history, the tournament will feature 32 of the world’s top club teams competing across various U.S. cities.

The competition will culminate in a grand final at the MetLife Stadium in East Rutherford, New Jersey — a venue symbolic of the tournament’s elevated global stature. With a broader format and international reach, the 2025 edition marks a significant evolution in the Club World Cup concept, and Betano’s role in it places the brand at the center of a major moment in football history.

Amplifying Presence in Latin America

As the Official South American Partner, Betano will benefit from exclusive branding rights and engagement opportunities tailored to the region. The collaboration is expected to include localized content, targeted fan experiences, and digital activations designed to bring supporters across Latin America closer to the excitement of the tournament.

Betano has already established a strong presence in the region through club sponsorships with teams like Atlético Mineiro in Brazil and Universidad de Chile. This new partnership reinforces its long-term commitment to the Latin American market and supports its strategy of being more than a betting operator — positioning itself as a key entertainment partner for football fans.

Looking Ahead

By securing the South American partnership for the 2025 FIFA Club World Cup, Betano takes another step in its journey to becoming a globally recognized and trusted name in sports entertainment. The brand is set to leverage the tournament’s global platform to connect with fans, drive engagement, and showcase its dedication to responsible gaming and innovation in the sports betting space.

Sources: Gambling Insider, Gaming America