Play971, the United Arab Emirates' first licensed sportsbook and iGaming platform, has expanded its gaming portfolio after signing new content agreements with global suppliers IGT and Endorphina.

The partnerships will introduce a broad selection of online slots and table games to the platform, strengthening Play971's product offering as the regulated UAE gaming market continues to develop under the supervision of the General Commercial Gaming Regulatory Authority (GCGRA).

The announcement marks another milestone in Play971's growth strategy following Momentum Group's recent joint venture with Fanatics.

New content from two global suppliers

Under the agreements, Play971 customers will gain access to a range of games from both IGT PlayDigital and Endorphina.

The expanded portfolio will include a combination of online slot titles and classic casino table games, broadening the entertainment available on the platform as the operator continues to build its position in the newly regulated UAE market.

IGT will contribute several of its best-known titles, including:

- Blackjack.

- Cleopatra.

- Cats.

Meanwhile, Endorphina will add its portfolio of online slot content as part of its entry into the emerging UAE market.

Play971 continues expansion

Philippa Bowland, Commercial Gaming Director at Play971, said the agreements support the company's objective of delivering premium gaming experiences within a regulated environment.

"Every business relationship that we form is driven by our mission to deliver world-class, responsible gaming entertainment," Bowland said.

"We are proud to welcome IGT and Endorphina, two globally respected brands, as we continue raising the standard for gaming."

The partnerships represent the latest phase of Play971's commercial expansion following Momentum Group's strategic collaboration with Fanatics earlier this year.

IGT targets emerging UAE market

IGT also highlighted the significance of entering one of the world's newest regulated gaming jurisdictions.

Gil Rotem, Chief Executive Officer of Digital at IGT, said the company expects its portfolio of established games to resonate with players as the market develops.

"We are excited to bring top-performing IGT PlayDigital content through a collaboration rooted in innovation and integrity," Rotem said.

"Leveraging our proven portfolio of player-favorite titles, including Blackjack, Cleopatra and Cats, we look forward to delivering a world-class entertainment experience that engages players and supports the continued growth of the UAE market."

Endorphina sees long-term opportunity

Endorphina also described the agreement as an opportunity to establish an early presence in a market still in its infancy.

Lohith Chittajallu, Senior Manager of Partnerships & Expansions at Endorphina, said the supplier is eager to see how local players respond to its content.

"We're delighted to partner with Play971," Chittajallu said.

"It's exciting to be part of a market that is still in its early stages, and we're curious to see how players respond to our games."

"We believe this partnership opens the door to new opportunities, and we can't wait for players to experience the entertainment and quality that Endorphina is known for."

UAE market continues to develop

Play971 is operated by Coin Technology Projects, a subsidiary of Momentum Group, and was the first sportsbook and iGaming platform to receive approval from the General Commercial Gaming Regulatory Authority.

The GCGRA has been overseeing the gradual rollout of the UAE's regulated commercial gaming sector, issuing licences to operators and suppliers as the country establishes its new regulatory framework.

Momentum Group also owns The Game, the operator behind The UAE Lottery, further strengthening its position within the country's emerging regulated gaming industry.

With the addition of content from IGT and Endorphina, Play971 continues to expand its product offering while reinforcing its ambition to become one of the leading operators in one of the industry's newest regulated markets.

Sources: Gaming Intelligence