The Dutch online gambling market remained stable in the second half of 2025, generating €602 million in gross gaming yield, with monthly revenue consistently hovering around €100 million, according to the Kansspelautoriteit (KSA).

While overall performance held steady, the regulator highlighted shifting market dynamics, including increased competition, declining dominance of leading operators and a continued overrepresentation of young adults.

Market share declines among leading operators

The combined market share of the three largest licensed operators fell to between 30% and 40% by December 2025, down from as high as 55% at the end of 2024.

This decline suggests intensifying competition within the regulated market, although the KSA noted that some player activity may also be shifting towards unlicensed platforms.

In total, 31 licence holders were registered, with 27 actively operating.

Slots dominate, sports betting holds steady

Online slots remained the dominant vertical, accounting for 78% of total GGY, while sports betting contributed 20%. Other segments, including poker and bingo, represented only a small share of the market.

Player activity shows mixed trends

Licensed operators recorded an average of 1.38 million active accounts per month, an increase compared to earlier in 2025. However, the number of unique monthly players declined slightly to around 500,000.

Average player losses remained relatively stable, with €73 lost per account monthly, although adjusted figures per player increased slightly to €124.

Loss distribution remains highly uneven, with a small group of high-spending users accounting for a disproportionate share of total losses.

Young adults remain overrepresented

Players aged 18 to 23 accounted for 10.2% of total GGY, exceeding their share of the adult population.

They also represented 22% of all active accounts, although their average monthly losses were significantly lower than the overall average.

The KSA confirmed that underage access to licensed platforms is now effectively prevented through current verification systems.

Channelisation improves but illegal market persists

The channelisation rate increased slightly to 92%, indicating that the majority of players use licensed platforms.

However, around 50,000 players continue to engage with unlicensed operators, either exclusively or alongside regulated sites.

Rising concerns over gambling harm

Problem gambling indicators continue to trend upward, with treatment cases increasing by 10% and self-exclusion registrations surpassing 111,000.

Requests for involuntary exclusion also rose sharply, reflecting increased intervention by operators.

Advertising restrictions reshape market visibility

Strict advertising regulations continue to impact market exposure. Paid online gambling ads dropped by 42% in the second half of 2025, while social media activity by operators declined significantly.

Despite this, engagement with gambling-related content increased, with 2.1 million non-players visiting licensed gambling websites during the period.

Outlook

While the Dutch market remains stable in terms of revenue, evolving competitive dynamics, regulatory pressure and behavioural risks are reshaping the landscape.

The KSA is expected to maintain a strong focus on player protection, illegal market disruption and advertising compliance moving into 2026.

Sources: IGB