Virgin Bet Seals First Major Football Sponsorship with TNT Sports
Virgin Bet has entered the football sponsorship arena with a landmark deal, partnering with TNT Sports for the 2025/26 UEFA Europa League and UEFA Conference League. Running from September 2025 to May 2026, the agreement provides Virgin Bet with unprecedented nationwide visibility across multiple platforms and brings the sportsbook brand closer to football fans across the UK and Ireland.
Latvia Brings Forward Gambling Tax Hike to 2026
The Latvian government has announced that its planned gambling tax increases will come into effect one year earlier than initially scheduled. Starting 1 January 2026, operators across all verticals will face higher tax rates and levies. The move forms part of a wider budget strategy aimed at boosting state revenues while reshaping the country’s regulatory framework. For the iGaming sector, this means less time to prepare for additional costs and an earlier-than-expected tightening of fiscal policy.
Gaming in Germany Conference agenda
The Gaming in Germany Conference, which will take place Tuesday, November 11, 2025, in Berlin has announced its initial agenda.
Key Benefits of Acquiring an iGaming License in Mexico
As Latin America's iGaming landscape continues to evolve, Mexico stands out as one of the most promising and strategically advantageous markets in the region. For global operators looking to expand their footprint or secure early positioning in Latin America, acquiring a Mexican iGaming license is more than a regulatory step — it’s a business growth catalyst.
Michigan Gaming Revenue Jumps 39.5% in August 2025
The Michigan Gaming Control Board (MGCB) has reported combined iGaming and sports betting revenue of $312.5 million for August 2025, a 39.5% increase compared to the same month last year. The figures highlight the state’s growing role as one of the leading regulated gaming markets in the United States.
Inspired Entertainment Partners with EstrelaBet to Expand in Brazil
Inspired Entertainment, a global leader in gaming content and solutions, has signed a partnership with EstrelaBet, one of Brazil’s fastest-growing iGaming operators. The agreement marks a significant step in Inspired’s expansion into Latin America’s largest regulated online gaming market.
PlayUZU Peru Appoints Adolfo Aguilar as Brand Ambassador
PlayUZU, the online casino brand operated by SkillOnNet, has named Adolfo Aguilar as its new brand ambassador in Peru. The appointment marks a major step in the operator’s efforts to build brand recognition and trust in the country’s newly regulated online gaming market.
Allwyn to Acquire Majority Stake in PrizePicks at $2.5bn Valuation
Lottery giant Allwyn has announced plans to acquire a 62.3% stake in US daily fantasy sports (DFS) operator PrizePicks. The deal, worth an initial $1.6 billion, values PrizePicks at an enterprise value of $2.5 billion and marks Allwyn’s biggest US investment to date.
Kiron Launches “Turbo League” Virtual Football Game with SportPesa in Kenya
Kiron Interactive has introduced its new virtual football title, Turbo League, in partnership with SportPesa in Kenya. The launch highlights Kiron’s focus on expanding its virtual sports portfolio in Africa while leveraging SportPesa’s strong local presence.
BetPawa Exits Senegal Market Following Regulatory Challenges
PawaTech, the operator of the betPawa brand, has officially ended its operations in Senegal as of 22 September 2025. The decision marks the company’s full withdrawal from the market after years of struggling with a regulatory and fiscal environment it described as heavily unbalanced against locally licensed operators.
Aston Villa and Kaizen Launch “Play It Forward” to Expand Community Sports Access in Birmingham
The Aston Villa Foundation has joined forces with the Kaizen Foundation to roll out Play It Forward, a community-led project aimed at tackling inequalities in access to physical activity and sports facilities across Birmingham.
bwin Named Official NFL Betting Partner in Spain
The NFL has announced a landmark partnership with bwin, naming the operator as its Official Sports Betting Partner in Spain. The agreement arrives at a pivotal moment, as Madrid prepares to host its first-ever NFL regular season game later this year.
BetWright Becomes New Men’s First-Team Shorts Sponsor at Norwich City for 2025/26
Norwich City has announced a strategic partnership with BetWright, which will see the UK-licensed sportsbook and casino brand become the back-of-shorts sponsor for the men’s first team for the remainder of the 2025/26 season.
New York Sportsbooks Deliver Strong July Results with Third Straight Double-Digit Hold
The Empire State’s sportsbooks have once again proven their resilience, reporting a powerful performance in July despite the traditionally slower summer betting season. With a handle of $1.41 billion and gross gaming revenue of $155.9 million, the market continued to show strong year-over-year growth while maintaining an impressive double-digit hold for the third consecutive month.
Greentube Boosts South African Presence Through Hollywoodbets Collaboration
Greentube, the digital gaming and entertainment arm of NOVOMATIC, has significantly deepened its footprint in South Africa by forging a strategic partnership with Hollywoodbets, a top-tier operator in the region. This deal comes just five months after Greentube’s market debut in March 2025.
New Jersey Officially Bans Sweepstakes-Style Online Casinos
Governor Phil Murphy has officially signed Assembly Bill A5447 into law, banning sweepstakes-style casinos in New Jersey as of August 15, 2025. The measure follows rapid passage earlier this summer by both legislative chambers and takes effect immediately, closing a loophole in the state’s gambling regulations.
Chile Moves to Regulate Online Betting with Senate Approval
Chile’s Senate has taken a decisive step toward formalizing the country’s online betting landscape, approving a sweeping regulation bill in a general vote by 27–3, with five abstentions. The legislation now progresses to the Senate’s Economic and Finance Committees for detailed scrutiny and expected amendments.
Brazil’s Attorney General Gives Meta 48 Hours to Remove Illegal Gambling Ads
Brazil’s Attorney General’s Office has issued an urgent extrajudicial notice to Meta, parent company of Facebook and Instagram, demanding the removal of ads promoting unauthorized online betting services. The directive follows the discovery of hundreds of ads from unlicensed operators active on the platform.
Manchester United Enters Multi-Year Betting Partnership with Parimatch
Manchester United has struck a new multi-year partnership with Parimatch, the global betting and gaming operator. The agreement designates Parimatch as the official betting partner for the club across Asia, the Middle East, and North America, reinforcing United’s commercial presence in key international markets.
Betway Scores Taps Fabrizio Romano as Its First Global Ambassador
Betway Scores has named renowned football journalist Fabrizio Romano as its first-ever global ambassador, marking a significant move for the live sports scoring app. Recognized worldwide for his unrivaled accuracy in transfer news and his iconic catchphrase “Here We Go,” Romano's involvement highlights the brand’s commitment to delivering trusted content and real-time insight to football fans.
FAZI Deepens African Footprint with New Odibets Kenya Partnership FAZI has partnered with Odibets Kenya
FAZI has partnered with Odibets Kenya, a leading sportsbook operator active in Kenya, Ghana, and Tanzania, to launch its premium games, expanding its presence in East Africa’s booming iGaming market.
Equatorial Guinea Launches Online Gambling Regulation Framework
Equatorial Guinea has officially entered the regulated online gambling market by launching a comprehensive licensing framework for digital gaming, betting, and casinos. The nation has awarded its first-ever Online Gaming Master License to Mascott Capital Partners, a Cyprus-based licensing and compliance management firm. This groundbreaking move marks a major milestone in the country’s digital economy.
BGaming Secures B2B License to Supply Games in Sweden
BGaming has been granted a comprehensive B2B gaming license by Sweden's Gambling Authority (Spelinspektionen), marking its official entry into one of Europe’s most competitive and strictly regulated iGaming markets. This approval enables regional operators to legally integrate BGaming’s certified portfolio into their platforms.
German Regulator Launches Quarterly Gambling Market Monitor; Q2 Sports Stakes Drop 13.5%
Germany's national gambling regulator, GGL, is launching its new Gambling Market Monitor, a quarterly reporting initiative designed to bring transparency to the country’s cross-border online gambling market. Starting August 2025, licensed operators must submit data on betting activity directly to the regulator, which will publicly disclose landscape shifts by category every quarter.
Sunderland Adds LiveScore Bet as Sleeve Sponsor in Multi-Year Deal
Sunderland AFC has secured LiveScore Bet as its new official sleeve sponsor in a multi-year agreement, further expanding its commercial roster ahead of the 2025–26 Premier League season. The betting brand’s logo will appear on the sleeves of both the home and away kits, as well as on all replica shirts sold to fans.
Greentube Expands German Presence via Bet365 Slots Integration
Greentube, a leading game developer, has broadened its footprint in Germany by integrating its slot portfolio into the Bet365 platform. This strategic move enhances Greentube’s visibility in one of Europe’s most competitive regulated markets and offers German players access to high-quality gaming content.
SSC Napoli Appoints bet365 Scores as Official Infotainment Partner for 2025–26
SSC Napoli has entered into a strategic partnership with bet365 Scores, naming the service its Official Infotainment Partner for the 2025–2026 season. This collaboration aligns Napoli’s digital ecosystem with a leading global betting and sports data provider, aiming to elevate fan experience through enhanced information, live updates, and exclusive content.
Millwall FC and kwiff Launch New Multi-Year Strategic Partnership
Millwall Football Club has signed a multi-year sponsorship agreement with innovative betting app kwiff. The collaboration marks kwiff’s debut in English football, while reinforcing Millwall’s commercial growth and fan-centric engagement strategy.
São Paulo Betting Operators Unite to Form First Industry Trade Union
Sports betting and online gaming operators in São Paulo are set to establish the Union of Sports Betting and Online Gaming Operators of the State of São Paulo (SINDIBETS/SP). The founding general assembly will take place on 31 July 2025, marking a major milestone for the region’s burgeoning regulated gaming sector.
Brazilian Senate Postpones Vote on Landmark Gambling Legalization Bill
The Brazilian Senate has delayed a pivotal vote on a sweeping gambling legalization bill that aimed to regulate casinos, bingo halls, and the long‑standing yet informal Jogo do Bicho. The postponement marks a significant pause in the country’s efforts to modernize and formalize its gambling sector.
Ireland Publishes Gambling Licence Guidelines Ahead of 2026 Market Launch
Ireland’s newly established Gambling Regulatory Authority (GRAI) has unveiled its draft licensing guidelines, marking a pivotal milestone in preparation for the country’s fully regulated online gambling market set to commence in 2026.
Premier Bet Welcomes Francis Ngannou as Pan‑African Brand Ambassador
Premier Bet has appointed former UFC heavyweight champion Francis Ngannou as its new Pan‑African brand ambassador. The collaboration reflects Premier Bet’s ambitions to boost its profile across the continent and strengthen its commitment to adventurous, thrill-seeking audiences.
Caliente: The Market Leader in Mexico
Grupo Caliente traces its roots back to the early twentieth century, when in 1916 the Hipódromo de Agua Caliente was opened in Tijuana. This horse racing track evolved into a vibrant entertainment hub where visitors could not only watch horse races but also enjoy casinos and live shows. In the decades that followed, the company built a reputation as a pioneer in the Mexican gambling industry. Through smart investments, expansions and a sharp sense of market trends, Grupo Caliente grew into the country’s most recognizable gambling and entertainment company.
Betano Becomes Official Betting Partner of Denmark’s 3F Superliga
Betano has been officially named the betting partner of Denmark's 3F Superliga, the country’s top-tier football league. This high-profile agreement marks Betano’s first entry into Danish football and reinforces its growing presence in Northern European markets.
Booming Games Teams Up with Bitville Gaming to Boost African Expansion
Booming Games, acclaimed developer of high-end online slots, has formed a new strategic partnership with Bitville Gaming, a respected gaming solutions provider across South Africa and emerging African markets. This collaboration marks a key step forward in both companies’ growth strategies, bringing premium slot titles to a broader audience and deepening their reach within the continent’s maturing iGaming ecosystem.
The Regulatory Landscape in Mexico: What Investors Need to Know
Mexico’s iGaming market has emerged as one of the most dynamic and promising in Latin America. Second only to Brazil in size, it is forecast to surpass $2 billion by 2028. However, this opportunity comes with complexity. Investors considering entry into the Mexican market must first understand the country’s nuanced and evolving regulatory framework.
Mexico: The iGaming Market to Watch in 2025
In a global landscape where regulated markets are tightening and saturated regions are maturing, Mexico is emerging as one of the most exciting and underappreciated iGaming opportunities for 2025. With strong digital infrastructure, explosive user growth, and a wave of regulatory modernization, Mexico is quietly positioning itself as LATAM’s next major gaming hub — and the world is starting to notice.
EGT Digital Expands Partnership with Bangbet to Launch Gaming Portfolio in Nigeria
EGT Digital has expanded its successful partnership with Bangbet, bringing its full suite of gaming products to the Nigerian market. Following a strong rollout on Bangbet’s Kenyan platform, this new phase of collaboration marks a major milestone in EGT Digital’s African growth strategy.
DBET and Swedish Basketball Association Sign Multi-Year Strategic Partnership
Immense Group’s sports betting brand DBET has entered into a multi-year strategic partnership with the Swedish Basketball Association (SBBF), further expanding its growing presence within Swedish sport. The deal will see DBET serve as the official betting partner of both the Swedish national basketball teams and the country’s top domestic leagues, SBL Women (SBL Dam) and SBL Men (SBL Herr).
NetBet Greece Strengthens Local Offering with Amusnet Live Casino Integration
NetBet Greece has enhanced its local gaming portfolio by adding a suite of Amusnet live casino titles to its platform. This move marks a significant upgrade in NetBet’s offering, designed to elevate the player experience and cater to Greece’s evolving regulated online gaming market.
Betano Named Official South American Partner for FIFA Club World Cup 2025
Betano, the leading online sports betting brand operated by Kaizen Gaming, has been officially named as the South American Partner of the FIFA Club World Cup 2025. This high-profile partnership underscores Betano’s expanding footprint in global football and its strategic focus on deepening ties within the Latin American market.
Brazil Increases Gambling Tax to 18 Percent as Part of New Fiscal Package
Brazil’s government has introduced a provisional measure that increases the gross gaming revenue (GGR) tax on licensed sports betting and online gaming operators from 12 percent to 18 percent. The new tax rate comes into effect immediately and forms part of a broader fiscal initiative designed to strengthen government revenues and support public services.
Belatra Games Expands Argentine Presence Through Strategic Partnership With Sportsbet
Belatra Games, a leading global provider of online slot content, has strengthened its presence in the Argentine market through a new strategic partnership with Sportsbet, one of Argentina’s premier sports betting and online casino operators. The collaboration marks an important step in Belatra’s broader strategy to accelerate growth in Latin America, a region where demand for premium iGaming content continues to rise.
DraftKings and UFC Launch Joint Responsible Gaming Campaign
DraftKings and the Ultimate Fighting Championship (UFC) have announced the launch of a new responsible gaming campaign, aimed at promoting safer betting practices and raising awareness about responsible play among sports fans and bettors. The initiative leverages the global reach of the UFC and DraftKings' extensive player base to drive engagement with responsible gaming tools and resources.
MGA Games Expands Portuguese Presence Through Partnership With Casino Portugal
MGA Games, a leading international developer of localized slot content, has strengthened its presence in the Portuguese iGaming market through a new strategic partnership with Casino Portugal. The agreement marks another milestone in MGA Games’ ongoing European growth strategy, bringing its acclaimed portfolio of games to one of Portugal’s most dynamic online casino platforms.
Fennica Gaming Secures UAE Vendor License, Marking Strategic Expansion in the Middle East
Fennica Gaming, a global provider of innovative cloud-based gaming solutions, has been awarded an official vendor licence by the United Arab Emirates' General Commercial Gaming Regulatory Authority (GCGRA). This milestone marks a significant step in the company’s international growth strategy and its entrance into one of the most closely watched emerging gaming markets.
River Plate and Betano Announce Strategic Global Sponsorship Partnership
Club Atlético River Plate has entered into a long-term partnership with Kaizen Gaming, naming its leading brand, Betano, as the club’s new main and front-of-shirt sponsor. This strategic alliance signals a major milestone for both organizations, focused on global expansion, innovation, and the promotion of responsible gaming across Latin America and beyond.
New Jersey and UAE Sign Landmark Gaming Regulation Partnership
The New Jersey Division of Gaming Enforcement (DGE) and the United Arab Emirates’ General Commercial Gaming Regulatory Authority (GCGRA) have signed a landmark Memorandum of Understanding (MoU) to advance global cooperation in gaming regulation. This strategic agreement marks a major step toward strengthening ties between two rapidly evolving regulatory jurisdictions in the global gaming space.
Brazilian Senator Calls for Complete Ban on Football Betting
Brazilian Senator Eduardo Girão has renewed his efforts to ban sports betting in the country, particularly focusing on football. His campaign is rooted in concerns over the social harms linked to gambling and what he describes as a growing threat to the integrity of the sport.
Lottery.com and Sports.com Make High-Impact Dual Sponsorship Debut at the 2025 Indy 500
In a landmark move blending digital gaming, sports media, and high-octane motorsport, Lottery.com and Sports.com made their dual sponsorship debut at the 109th edition of the Indianapolis 500. This initiative marks the first time both brands have simultaneously activated in a global sports event of this magnitude, signaling an ambitious new chapter in their commercial evolution.
Paraguay Ends Gambling Monopoly with Landmark Regulatory Reform
Paraguay has taken a major step toward transforming its gambling industry with the implementation of Law No. 7.348/2025. This landmark legislation puts an end to the country’s decades-old monopoly structure and introduces a modern, competitive, and transparent regulatory framework aimed at revitalizing the national gaming ecosystem.
Stakelogic Partners with Starcasino NL to Expand in the Dutch Market
Stakelogic has strengthened its position in the Netherlands through a new partnership with Starcasino NL, one of the country’s prominent online casino operators. This collaboration brings Stakelogic’s full portfolio of slots and live casino games to Dutch players, marking a key expansion in a fast-growing regulated market.
Benin Introduces New Gambling Tax to Boost Revenue and Strengthen Regulation
The Republic of Benin has implemented a new gambling tax structure under its 2025 Finance Law, aimed at increasing state revenue and improving regulatory control of the country's evolving gambling sector. Effective from January 1, 2025, the law imposes a 10% tax on gross gaming revenue (GGR) from land-based gambling and a 25% tax on GGR from online gambling operations.
How the 2026 Global Football Tournament Will Supercharge Mexico’s iGaming Potential
The 2026 edition of the world’s biggest football tournament is more than just a sporting event—it’s a transformative moment for Mexico’s iGaming industry. As one of the host nations, with 13 matches scheduled across three major stadiums, Mexico will experience an unprecedented surge in sports engagement, digital activity, and betting interest.
Brøndby IF and Betano Sign Strategic Three-Year Partnership
Brøndby IF has announced a major three-year partnership with Betano, the global sports betting brand operated by Kaizen Gaming. Beginning in the summer of 2025, Betano will become the main sponsor and front-of-shirt partner for Brøndby IF’s first team competing in the Danish Superliga.
Botswana Gambling Authority Awards 10 Bookmaker Licenses and Embraces AI for Safer Betting
The Botswana Gambling Authority has granted ten new bookmaker licenses in a strategic move to expand and better regulate the country's gambling sector. Of the ten licensees, six are already operational, one has withdrawn, and the remaining three are preparing to launch soon.
SportPesa South Africa Partners with MotoGP Stars Brad and Darryn Binder
SportPesa South Africa has announced a landmark partnership with MotoGP stars Brad and Darryn Binder, uniting the country’s fastest-growing sports betting platform with two of its most celebrated motorsport athletes. This collaboration marks a major step in SportPesa’s strategy to align with South African sporting excellence and inspire fans nationwide.
Fortuna Named Official Betting Partner of 2025 UEFA Under-21 Championship
Fortuna, a leading Central European betting operator, has been confirmed as the official betting partner for the 2025 UEFA European Under-21 Championship. The prestigious tournament will be hosted in Slovakia from 11 to 28 June 2025, across eight cities, bringing together the best young football talents from across the continent.
PrizePicks Renews Atlanta Braves Partnership Through 2027
PrizePicks, North America’s leading daily fantasy sports operator, has extended its partnership with the Atlanta Braves in a new three-year agreement. The renewed deal will see PrizePicks continue as the Official Daily Fantasy Sports Partner of the team through the 2027 Major League Baseball season.
ToonieBet Named Official Online Casino Partner of the Ottawa Senators
ToonieBet, the Ontario-licensed online casino brand operated by Soft2Bet, has been announced as the official online casino partner of the Ottawa Senators. The partnership marks a significant moment in ToonieBet’s growth strategy as it strengthens its foothold in the Canadian market while aligning with the Senators’ return to the NHL playoffs.
AS Monaco and VBET Extend Strategic Partnership Until 2029
AS Monaco and online sports betting brand VBET have renewed their long-standing partnership, extending the collaboration through to 2029. Building on a successful relationship that began in 2020, the extension reaffirms both parties' commitment to innovation, visibility, and fan engagement within the dynamic world of football and sports betting.
Thunderkick Strengthens Italian Market Presence with Domusbet Partnership
Thunderkick, the independent Swedish slot game provider, has expanded its footprint in Italy’s regulated iGaming market through a new strategic partnership with Domusbet. This agreement enables Domusbet to integrate a range of Thunderkick’s standout slot titles into its online casino offering, reinforcing both companies’ positions in the competitive Italian landscape.
Blueprint Gaming Launches in Switzerland Through Swiss Casinos Partnership
Blueprint Gaming has officially entered the Swiss online gaming market through a strategic partnership with Swiss Casinos, one of the country’s most prominent and trusted casino operators. This marks a key milestone in Blueprint’s international expansion and further cements it
Colombia’s Online Gambling Sector Suffers Major Blow from New VAT Policy
Colombia’s online gambling industry is facing a sharp downturn following the introduction of a 19% value-added tax (VAT) on player deposits. Implemented in February 2025, the tax has led to an estimated 30% decline in gross gaming revenue (GGR), sending shockwaves through a sector that had previously been praised for its regulated growth and contribution to public funds.
Ghana Abolishes Betting Tax in Major Win for iGaming Sector
Ghana has officially repealed the 10% withholding tax on betting, lottery, and gaming winnings, marking a decisive policy shift that is expected to reinvigorate the country’s iGaming ecosystem. The move follows sustained criticism from both consumers and industry stakeholders who viewed the tax as burdensome and detrimental to sector growth.
Tipwin Extends Partnership with Bayer 04 Leverkusen, Strengthening Ties in German Football
In a noteworthy development that highlights the lasting connection between football and sports betting, Tipwin has agreed to a two-year extension of its partnership with Bayer 04 Leverkusen. This deal, which now runs until June 2027, marks the third extension of their collaboration, which began in 2016. Tipwin will continue to serve as a premium partner of the German football club, benefiting from brand visibility across the BayArena and digital platforms.
MeridianBet Expands into Nigeria with B2B Offerings
In a significant move that underscores its strategic expansion across Africa, MeridianBet has officially launched its B2B operations in Nigeria. This entry into one of the continent's largest and fastest-growing betting markets marks a major step in MeridianBet's long-term strategy to deepen its presence in Africa's dynamic gaming sector.
Finland Proposes Gambling Reform Bill to End Veikkaus Monopoly by 2027
In a landmark move, Finland’s government has introduced a gambling reform bill to Parliament, aiming to dismantle the state-owned Veikkaus monopoly and open the country’s online gambling market to private operators. The legislation, submitted on March 20, 2025, represents a significant step toward aligning Finland’s gambling framework with other European nations like Sweden and Denmark.
PlayUZU Launches Nationwide TV and Billboard Campaign in Peru
In a significant move to strengthen its presence in the Peruvian market, PlayUZU, the Spanish-language online casino brand operated by SkillOnNet, has launched a comprehensive nationwide TV and billboard campaign. This initiative, announced on March 4, 2025, marks a major push by PlayUZU to increase brand awareness and reinforce its commitment to transparency and fairness in online gaming.
Brazil’s Central Bank Pushes for Greater Authority to Tackle Illegal Betting
Brazil’s Central Bank is calling for enhanced legal powers to combat the country’s growing illegal betting market, as concerns rise over financial integrity and social impact. In recent parliamentary discussions, the Bank’s leadership emphasized the limitations of its current mandate and the urgent need for regulatory reform.
Coral Partners with Birmingham City FC in Multi-Year Deal
Coral has been named the official UK betting partner of Birmingham City FC. The partnership, which runs until the end of the 2027/28 football season, marks Coral's return to football sponsorship and underscores its commitment to engaging with fans through innovative content and activations.
South Africa Emerges as a Key Player in Africa's iGaming Sector
In a significant recognition of its growing importance in the global iGaming landscape, South Africa has been identified as a critical growth market in Africa by the iGaming Trends 2025 Report published by SOFTSWISS. This report, which leverages extensive data and insights from industry experts, highlights South Africa's potential for expansion due to its strong digital adoption and thriving sports culture.
Sportingbet Announces Sponsorship of CazéTV for 2025 Brazilian Championship
In a significant move that underscores the growing presence of sports betting in Brazilian football, Sportingbet has announced its sponsorship of CazéTV for the broadcasts of the 2025 Brazilian Championship. This partnership, announced on March 18, 2025, ensures that Sportingbet will have brand exposure throughout all 38 rounds of the competition, further solidifying its position in the Brazilian sports betting market.
Austria Poised to Overhaul Its Online Gambling Market in 2025
Austria is on the brink of significant gambling reform as political changes and the impending expiry of Casinos Austria’s monopoly license create a rare opportunity for regulatory overhaul. Industry experts believe 2025 could mark the beginning of a multi-operator licensing system, ending decades of state-backed control over the online gambling sector.
Stake Colombia Covers New 19% VAT Tax for Users Amid Market Concerns
Stake Colombia has launched a cashback promotion to counteract the country’s newly implemented 19% VAT tax on online gambling deposits. The measure, which came into effect on 22 February 2025, was introduced by the Colombian government as part of efforts to raise funds for the ongoing humanitarian crisis in the Catatumbo region.
Picklebet Partners with Penrith Panthers in Landmark Four-Year Deal
Picklebet has secured a four-year partnership with Penrith Panthers, becoming the club’s Official Wagering Partner. This collaboration promises to revolutionize fan engagement through digital-first activations, in-stadium branding, and a strong focus on enhancing the fan experience both online and at live games.
Allwyn Joins Forces with McLaren F1 Team to Drive Global Expansion
Lottery operator Allwyn has secured a global partnership with the McLaren F1 Team, further strengthening its presence in motorsport following its recent deal with Formula 1. As an official partner of McLaren Racing, Allwyn’s branding will be prominently displayed on McLaren’s race cars and driver overalls throughout the upcoming Formula 1 season.
Gaming in Holland Conference announces new speakers, pre-conference program
The 2025 Gaming in Holland Conference, which will take place June 5, 2025, at the KIT Royal Tropical Institute in Amsterdam, has added several new speakers to its agenda. The Gaming in Holland Conference is THE place to meet the key decision makers in the Netherlands’ regulated gambling market.
Pragmatic Play Expands in South Africa Through Partnership with SuperSportBet
Pragmatic Play, a leading iGaming content provider, has strengthened its presence in the South African market through a new partnership with SuperSportBet, a recently launched online betting platform operated by KingMakers Group. As part of the deal, Pragmatic Play’s acclaimed slots portfolio, including popular titles such as Gates of Olympus and Sweet Bonanza, will be integrated into SuperSportBet’s platform, providing South African players with access to a world-class gaming experience.
Octoplay Enters Belgian Market with Casino777 Partnership
Octoplay has officially entered the Belgian market through a strategic partnership with Casino777, marking its first foray into the region. This collaboration will allow Belgian players to enjoy a range of Octoplay’s top-performing games while expanding the supplier’s presence across Europe.
SOFTSWISS Gains Compliance Certification for Peru, Strengthening Latin American Presence
SOFTSWISS, a leading iGaming technology provider, has secured compliance certification for its Game Aggregator in Peru, marking a significant milestone under the country’s newly revised regulatory framework. This achievement positions SOFTSWISS among the first suppliers fully prepared to operate in the burgeoning Peruvian market.
Swintt Expands Dutch Market Presence with Hommerson.nl Partnership
Swintt, a prominent iGaming software provider, has reinforced its presence in the regulated Dutch market through a strategic partnership with Hommerson.nl, a well-respected operator licensed by the Kansspelautoriteit. This collaboration will integrate over 140 Swintt titles into Hommerson.nl’s extensive library, solidifying Swintt’s position in one of Europe’s fastest-growing iGaming markets.
Brazil Advances Towards Regulated Online Gambling Market with 71 Licences Approved
Brazil’s online gambling sector is set for a transformative launch as the Secretariat of Prizes and Bets (SPA) has issued 71 federal online betting licences ahead of the market’s official opening on 1 January 2025. This milestone marks the beginning of a regulated market that aims to reshape Brazil’s gambling industry, ensuring compliance, transparency, and stringent standards across all operations.
BGaming Expands Into Portugal Through Exclusive Partnership with Solverde.pt
Renowned iGaming content provider BGaming has officially entered the Portuguese market through a landmark partnership with Solverde.pt, Portugal’s largest online casino. This collaboration brings BGaming’s diverse portfolio of innovative games to Portuguese players, marking a significant step in the company’s European expansion.
Curaçao Parliament Approves Historic Gambling Reform with New LOK Framework
Curaçao has officially adopted the National Ordinance for Games of Chance (LOK), a landmark regulatory framework that promises to overhaul the country’s gambling industry. The legislation, passed on December 17 by a parliamentary vote of 13-6, introduces a comprehensive licensing system under the authority of the newly renamed Curaçao Gaming Authority (CGA), formerly the Gaming Control Board (GCB).
Celtic FC Extends Front-of-Shirt Sponsorship with Dafabet in Record-Breaking Deal
Celtic Football Club has announced the extension of its front-of-shirt sponsorship deal with Dafabet for an additional three years, marking a historic milestone as the club's longest-ever shirt sponsorship partnership. By the end of this agreement, Dafabet will have featured on Celtic kits for an impressive 12 consecutive seasons.
Stats Perform Secures Historic 10-Year Volleyball Deal with Volleyball World
In a pivotal agreement that emphasizes the rising significance of volleyball in the worldwide sports scene, Stats Perform has entered into a decade-long partnership with Volleyball World. This strategic collaboration secures exclusive global betting streaming and data rights for top-tier men’s and women’s volleyball competitions, marking a significant expansion of Stats Perform's presence in the sports data and streaming market.
NetBet Secures Historic Partnership as UFC's Official Betting Partner
A move that underscores the growing synergy between sports betting and combat sports, NetBet has been named the official sportsbook and betting partner of the Ultimate Fighting Championship (UFC) across several key European markets. This strategic partnership marks a new chapter in the relationship between NetBet and the UFC, offering fans an enhanced betting experience while expanding the sport's reach across Europe.
Wynn Resorts CEO Highlights UAE Expansion as Key Growth Strategy
In a strategic move that underscores its commitment to global expansion, Wynn Resorts has announced its entry into the United Arab Emirates (UAE) market. CEO Craig Billings has emphasized the UAE as a "substantial market opportunity," citing estimates that the gaming market could reach $5 to $8 billion annually, rivaling the Las Vegas Strip.
Betano Expands into Belgium with Comprehensive iGaming Services
In a significant move that underscores its global expansion strategy, Betano, a leading brand under the Kaizen Gaming umbrella, has launched its iGaming services in Belgium. This entry into the Belgian market marks Betano's 19th live market and follows the successful acquisition of necessary licenses from the Belgian Gaming Commission in November 2024.
French Regulator Calls for Reduced Promotional Spending by Gambling Operators in 2025
France’s National Gaming Authority (ANJ) has revealed that gambling operators plan to increase promotional spending by 11% in 2025, bringing total investments to €695 million ($724 million). Despite this surge, the regulator is urging the country’s top-tier operators to reduce their budgets and adopt more responsible practices to mitigate the risks of gambling harm and underage exposure.
Booming Games Receives Certification to Operate in Brazil's Expanding iGaming Market
Booming Games has successfully secured certification from Brazil's Secretariat of Evaluation, Planning, Energy, and Lottery (SECAP), a key regulatory milestone that enables the company to provide its premium gaming content to licensed operators in the rapidly growing Brazilian iGaming market. This approval positions Booming Games as one of the first providers to fully comply with Brazil's gambling regulations, solidifying its place in one of Latin America's largest and most promising markets.
Betano Secures License to Strengthen Colombia's Expanding Online Betting Market
Colombian gaming regulator Coljuegos has officially granted Betano, a brand operated by Kaizen Gaming Colombia, a license to launch its online betting platform. This authorization positions Betano as the 17th operator in Colombia's regulated online betting market, alongside established names like Betsson, Luckia, BetPlay, Bwin, and Stake.
UAE Lottery Collaborates with Takalam to Launch Comprehensive Responsible Gaming Initiative
The UAE Lottery, operated by The Game LLC under the regulation of the General Commercial Gaming Regulatory Authority (GCGRA), has announced a significant partnership with Takalam, an AI-driven mental well-being platform, to introduce a robust Responsible Gaming Initiative. This collaboration aims to empower participants with tools and resources to manage their gaming habits responsibly while addressing mental health concerns in a confidential and supportive manner.
UAE Launches First Federally Licensed Lottery, Signaling Gaming Expansion
The United Arab Emirates (UAE) has taken a groundbreaking step by launching its first federally licensed lottery, the UAE Lottery, offering a record AED100 million ($27.2 million) grand prize. This makes the UAE the first nation in the Arabian Peninsula to establish a fully regulated lottery. The lottery’s inaugural draw is set for December 14, with tickets priced at AED50. A variety of scratchcards offering smaller prizes between AED50,000 and AED1 million is also available exclusively online to residents over 18.
The Need for a Targeted 360° Approach by Invixos
This essay explores why GRP is outdated and advocates for a targeted 360° approach to increase brand awareness and customer acquisition. This modern strategy integrates all touchpoints and channels, providing a comprehensive view of the customer journey. By leveraging advanced data analytics, real-time responsiveness, a focus on customer engagement and trust, a targeted 360° approach aligns with contemporary marketing needs. Through a detailed examination of this approach and a case study comparing an iGaming company’s multichannel strategy with a traditional GRP buying focus, we will demonstrate how a holistic and targeted 360° marketing strategy can drive significant growth and market leadership in the iGaming industry.
LiveScore Bet to Exit the Netherlands Market Following Tax Hike
LiveScore Malta Limited, part of the LiveScore Group, has announced that its LiveScore Bet brand will cease operations in the Netherlands on November 29, 2024. The decision follows the Dutch government’s planned tax increase, which will see the Gross Gambling Revenue (GGR) tax rise from 30.5% to 37.8%. This substantial hike has rendered the market commercially unviable for LiveScore Bet, according to CEO Sam Sadi.
Brazil’s SPA Mandates AML Policies for Licensed Betting Operators
Brazil’s Secretariat of Prizes and Bets (SPA) has issued a directive requiring all licensed betting operators to submit comprehensive anti-money laundering (AML) and counter-terrorism financing (CTF) policies by 17 March 2025. This mandate applies to all operators licensed directly by the Ministry of Finance as well as those granted authorization through court orders.
Northern Ireland Calls for Stricter Gambling Advertising Restrictions
Northern Ireland's All-Party Group (APG) on Reducing Harm Related to Gambling is urging the Westminster government to introduce stricter restrictions on gambling advertising. This comes as the region remains the only jurisdiction in the UK and Ireland without updated gambling legislation since the rise of the internet, leaving it vulnerable to the potential harms of excessive gambling promotion. The APG’s call for action follows similar reforms recently implemented in the Republic of Ireland, which have been seen as a model for protecting consumers, especially young people, from the risks associated with gambling exposure.
ICE Barcelona 2025: The Pinnacle Event for the iGaming Industry
The iGaming world is buzzing with excitement as ICE Barcelona 2025, the premier global event for the gaming and gambling sector, approaches. Taking place from January 20–22 at the iconic Fira de Barcelona, this year’s edition promises to set new benchmarks for innovation, collaboration, and growth in the industry.
Brazil Officially Launches Regulated Online Betting Market with Licensed Operators
On January 1, Brazil’s much-anticipated regulated online betting market went live, marking a significant milestone in the country’s gambling industry. So far, 14 companies have received full operating licenses, while 52 others hold provisional licenses and must address specific issues before they can fully launch.
Booming Games Partners with Hollywoodbets to Expand in South Africa
Booming Games has announced a landmark partnership with Hollywoodbets, one of Africa’s largest and most influential gaming operators. This collaboration represents a strategic step forward for both companies as they aim to deliver an exceptional gaming experience in the vibrant and rapidly growing South African online gaming market.
Amusnet Partners with Mojabet for Senegal Expansion
Amusnet has announced a major partnership with Mojabet, one of Senegal’s leading online casino operators, marking a significant milestone in its strategic push into the African gaming market. This collaboration underscores Amusnet’s commitment to expanding its reach across the continent and delivering culturally resonant gaming experiences.
Dutch Government Proposes 21+ Age Limit for High-Risk Gambling Amid Growing Concerns
The Dutch government is taking significant steps to tighten gambling regulations in response to increasing concerns over addiction and the effectiveness of current laws. A key proposal, announced by Teun Struycken, State Secretary for Legal Protection, suggests raising the age limit for high-risk gambling—specifically online slots—to 21. This change is part of a broader package of measures aimed at promoting responsible gambling and safeguarding players, particularly young adults, from the potential harms of addiction.
EveryMatrix Secures Africa-Based Turnkey Collaboration with MBet
EveryMatrix has announced a significant new partnership with MBet, marking its largest turnkey sportsbook technology collaboration in Africa to date. The agreement will see MBet transition from its previous sportsbook technology provider to EveryMatrix’s OddsMatrix platform, allowing the operator to enhance its sports betting offerings across Tanzania.
Saudi Arabia to Host the First Esports Olympic Games in 2025
In a major milestone for both the gaming and sports worlds, Saudi Arabia will host the first-ever Esports Olympic Games in 2025. This landmark event, sanctioned by the International Olympic Committee (IOC), underscores the Kingdom’s growing influence in the global esports scene. Saudi Arabia, with its robust Vision 2030 plan, has been investing heavily in the gaming sector, aiming to become a global hub for esports tourism and innovation.
Betano Becomes Official Global Sponsor of UEFA Europa League and UEFA Conference League
Kaizen Gaming, one of the world’s leading GameTech companies, has announced its premium sportsbook brand, Betano, as the official global sponsor of the UEFA Europa League and UEFA Conference League for the next three seasons. This partnership will run from the 2024/25 season to the end of 2026/27, further solidifying Kaizen Gaming’s growing presence in European football.
Chelsea FC Names Betway as Official European Betting Partner
Chelsea Football Club has announced a new partnership with Betway, making the Super Group-owned brand its Official European Betting Partner in a multi-year agreement. This collaboration adds Chelsea to Betway’s growing list of partnerships with Premier League clubs, including Manchester City, Nottingham Forest, AFC Bournemouth, and others.
Liverpool FC Welcomes Ladbrokes as Official Betting Partner
Liverpool Football Club has announced a new multi-year partnership with Ladbrokes, making the UK betting operator, owned by Entain, its official betting partner in the UK and Ireland. This collaboration further enhances Liverpool's strong connections with prominent brands and marks a significant step in Ladbrokes’ growing presence in football sponsorship.
AC Milan Partners with Spribe to Make Aviator the Official Crash Game of the Club
AC Milan has announced a new partnership with global iGaming provider Spribe, making Aviator the official crash game of the Rossoneri. This exciting collaboration, which starts this season, will bring the thrilling world of crash gaming to the heart of AC Milan's fanbase, further enhancing the club's engagement with its supporters, especially younger demographics.