The Regulatory Landscape in Mexico: What Investors Need to Know
Mexico’s iGaming market has emerged as one of the most dynamic and promising in Latin America. Second only to Brazil in size, it is forecast to surpass $2 billion by 2028. However, this opportunity comes with complexity. Investors considering entry into the Mexican market must first understand the country’s nuanced and evolving regulatory framework.
Key Benefits of Acquiring an iGaming License in Mexico
As Latin America's iGaming landscape continues to evolve, Mexico stands out as one of the most promising and strategically advantageous markets in the region. For global operators looking to expand their footprint or secure early positioning in Latin America, acquiring a Mexican iGaming license is more than a regulatory step — it’s a business growth catalyst.
How the 2026 Global Football Tournament Will Supercharge Mexico’s iGaming Potential
The 2026 edition of the world’s biggest football tournament is more than just a sporting event—it’s a transformative moment for Mexico’s iGaming industry. As one of the host nations, with 13 matches scheduled across three major stadiums, Mexico will experience an unprecedented surge in sports engagement, digital activity, and betting interest.
Mexico: The iGaming Market to Watch in 2025
In a global landscape where regulated markets are tightening and saturated regions are maturing, Mexico is emerging as one of the most exciting and underappreciated iGaming opportunities for 2025. With strong digital infrastructure, explosive user growth, and a wave of regulatory modernization, Mexico is quietly positioning itself as LATAM’s next major gaming hub — and the world is starting to notice.
Gaming in Spain Conference announces agenda
The 2025 Gaming in Spain Conference, which is set to take place June 26 in Madrid, will bring you the latest news on Spain's regulated iGaming market.
EGT Digital Expands Partnership with Bangbet to Launch Gaming Portfolio in Nigeria
EGT Digital has expanded its successful partnership with Bangbet, bringing its full suite of gaming products to the Nigerian market. Following a strong rollout on Bangbet’s Kenyan platform, this new phase of collaboration marks a major milestone in EGT Digital’s African growth strategy.
DBET and Swedish Basketball Association Sign Multi-Year Strategic Partnership
Immense Group’s sports betting brand DBET has entered into a multi-year strategic partnership with the Swedish Basketball Association (SBBF), further expanding its growing presence within Swedish sport. The deal will see DBET serve as the official betting partner of both the Swedish national basketball teams and the country’s top domestic leagues, SBL Women (SBL Dam) and SBL Men (SBL Herr).
NetBet Greece Strengthens Local Offering with Amusnet Live Casino Integration
NetBet Greece has enhanced its local gaming portfolio by adding a suite of Amusnet live casino titles to its platform. This move marks a significant upgrade in NetBet’s offering, designed to elevate the player experience and cater to Greece’s evolving regulated online gaming market.
Southampton FC Names Midnite as Official Training Kit Partner for 2025/26 Season
Southampton Football Club has announced a new strategic partnership with Midnite, a rising UK-based sports betting and online casino operator, for the 2025/26 season. This marks Midnite’s first-ever sponsorship deal in the world of professional football and represents a significant step in its brand expansion.
Betano Named Official South American Partner for FIFA Club World Cup 2025
Betano, the leading online sports betting brand operated by Kaizen Gaming, has been officially named as the South American Partner of the FIFA Club World Cup 2025. This high-profile partnership underscores Betano’s expanding footprint in global football and its strategic focus on deepening ties within the Latin American market.
Belatra Games Expands Argentine Presence Through Strategic Partnership With Sportsbet
Belatra Games, a leading global provider of online slot content, has strengthened its presence in the Argentine market through a new strategic partnership with Sportsbet, one of Argentina’s premier sports betting and online casino operators. The collaboration marks an important step in Belatra’s broader strategy to accelerate growth in Latin America, a region where demand for premium iGaming content continues to rise.
DraftKings and UFC Launch Joint Responsible Gaming Campaign
DraftKings and the Ultimate Fighting Championship (UFC) have announced the launch of a new responsible gaming campaign, aimed at promoting safer betting practices and raising awareness about responsible play among sports fans and bettors. The initiative leverages the global reach of the UFC and DraftKings' extensive player base to drive engagement with responsible gaming tools and resources.
MGA Games Expands Portuguese Presence Through Partnership With Casino Portugal
MGA Games, a leading international developer of localized slot content, has strengthened its presence in the Portuguese iGaming market through a new strategic partnership with Casino Portugal. The agreement marks another milestone in MGA Games’ ongoing European growth strategy, bringing its acclaimed portfolio of games to one of Portugal’s most dynamic online casino platforms.
Booming Games Expands Into East Africa Through Strategic Partnership With Odibets
Booming Games, a leading global developer of premium online slot content, has announced a new strategic partnership with Odibets, one of East Africa’s top betting operators. This collaboration marks a key milestone for Booming Games as it continues its aggressive international expansion strategy, bringing its acclaimed slot portfolio to new audiences across the fast-growing East African iGaming market.
Fennica Gaming Secures UAE Vendor License, Marking Strategic Expansion in the Middle East
Fennica Gaming, a global provider of innovative cloud-based gaming solutions, has been awarded an official vendor licence by the United Arab Emirates' General Commercial Gaming Regulatory Authority (GCGRA). This milestone marks a significant step in the company’s international growth strategy and its entrance into one of the most closely watched emerging gaming markets.
New Jersey and UAE Sign Landmark Gaming Regulation Partnership
The New Jersey Division of Gaming Enforcement (DGE) and the United Arab Emirates’ General Commercial Gaming Regulatory Authority (GCGRA) have signed a landmark Memorandum of Understanding (MoU) to advance global cooperation in gaming regulation. This strategic agreement marks a major step toward strengthening ties between two rapidly evolving regulatory jurisdictions in the global gaming space.
Brazilian Senator Calls for Complete Ban on Football Betting
Brazilian Senator Eduardo Girão has renewed his efforts to ban sports betting in the country, particularly focusing on football. His campaign is rooted in concerns over the social harms linked to gambling and what he describes as a growing threat to the integrity of the sport.
Lottery.com and Sports.com Make High-Impact Dual Sponsorship Debut at the 2025 Indy 500
In a landmark move blending digital gaming, sports media, and high-octane motorsport, Lottery.com and Sports.com made their dual sponsorship debut at the 109th edition of the Indianapolis 500. This initiative marks the first time both brands have simultaneously activated in a global sports event of this magnitude, signaling an ambitious new chapter in their commercial evolution.
Tipico Becomes Official Partner of Germany’s 3. Liga
Tipico, one of Europe’s leading sports betting operators, has been named the official partner of Germany’s 3. Liga, marking a significant expansion of its sponsorship portfolio within German football. This new partnership complements Tipico’s existing collaborations with the Bundesliga and 2. Bundesliga, reinforcing its long-standing commitment to the sport at all levels.
Paraguay Ends Gambling Monopoly with Landmark Regulatory Reform
Paraguay has taken a major step toward transforming its gambling industry with the implementation of Law No. 7.348/2025. This landmark legislation puts an end to the country’s decades-old monopoly structure and introduces a modern, competitive, and transparent regulatory framework aimed at revitalizing the national gaming ecosystem.
Benin Introduces New Gambling Tax to Boost Revenue and Strengthen Regulation
The Republic of Benin has implemented a new gambling tax structure under its 2025 Finance Law, aimed at increasing state revenue and improving regulatory control of the country's evolving gambling sector. Effective from January 1, 2025, the law imposes a 10% tax on gross gaming revenue (GGR) from land-based gambling and a 25% tax on GGR from online gambling operations.
Brøndby IF and Betano Sign Strategic Three-Year Partnership
Brøndby IF has announced a major three-year partnership with Betano, the global sports betting brand operated by Kaizen Gaming. Beginning in the summer of 2025, Betano will become the main sponsor and front-of-shirt partner for Brøndby IF’s first team competing in the Danish Superliga.
TaDa Gaming Secures UK Licence, Expands Global Footprint
TaDa Gaming, a fast-growing casino content provider, has obtained a licence from the UK Gambling Commission (UKGC), marking a major step in its global expansion. This accreditation allows the company to distribute its full portfolio of more than 180 games—including immersive slots, crash games, bingo, and fishing-shooting titles—to players throughout the UK.
Botswana Gambling Authority Awards 10 Bookmaker Licenses and Embraces AI for Safer Betting
The Botswana Gambling Authority has granted ten new bookmaker licenses in a strategic move to expand and better regulate the country's gambling sector. Of the ten licensees, six are already operational, one has withdrawn, and the remaining three are preparing to launch soon.
SportPesa South Africa Partners with MotoGP Stars Brad and Darryn Binder
SportPesa South Africa has announced a landmark partnership with MotoGP stars Brad and Darryn Binder, uniting the country’s fastest-growing sports betting platform with two of its most celebrated motorsport athletes. This collaboration marks a major step in SportPesa’s strategy to align with South African sporting excellence and inspire fans nationwide.
PrizePicks Renews Atlanta Braves Partnership Through 2027
PrizePicks, North America’s leading daily fantasy sports operator, has extended its partnership with the Atlanta Braves in a new three-year agreement. The renewed deal will see PrizePicks continue as the Official Daily Fantasy Sports Partner of the team through the 2027 Major League Baseball season.
ToonieBet Named Official Online Casino Partner of the Ottawa Senators
ToonieBet, the Ontario-licensed online casino brand operated by Soft2Bet, has been announced as the official online casino partner of the Ottawa Senators. The partnership marks a significant moment in ToonieBet’s growth strategy as it strengthens its foothold in the Canadian market while aligning with the Senators’ return to the NHL playoffs.
CBF Renews Integrity Partnership with Sportradar for 2025 Season
The Brazilian Football Confederation (CBF) has extended its partnership with Sportradar Integrity Services for the 2025 season, reinforcing its commitment to safeguarding the integrity of Brazilian football. The renewed agreement marks another step forward in the ongoing battle against match manipulation and suspicious betting activity across national competitions.
AS Monaco and VBET Extend Strategic Partnership Until 2029
AS Monaco and online sports betting brand VBET have renewed their long-standing partnership, extending the collaboration through to 2029. Building on a successful relationship that began in 2020, the extension reaffirms both parties' commitment to innovation, visibility, and fan engagement within the dynamic world of football and sports betting.
Thunderkick Strengthens Italian Market Presence with Domusbet Partnership
Thunderkick, the independent Swedish slot game provider, has expanded its footprint in Italy’s regulated iGaming market through a new strategic partnership with Domusbet. This agreement enables Domusbet to integrate a range of Thunderkick’s standout slot titles into its online casino offering, reinforcing both companies’ positions in the competitive Italian landscape.
Colombia’s Online Gambling Sector Suffers Major Blow from New VAT Policy
Colombia’s online gambling industry is facing a sharp downturn following the introduction of a 19% value-added tax (VAT) on player deposits. Implemented in February 2025, the tax has led to an estimated 30% decline in gross gaming revenue (GGR), sending shockwaves through a sector that had previously been praised for its regulated growth and contribution to public funds.
Ghana Abolishes Betting Tax in Major Win for iGaming Sector
Ghana has officially repealed the 10% withholding tax on betting, lottery, and gaming winnings, marking a decisive policy shift that is expected to reinvigorate the country’s iGaming ecosystem. The move follows sustained criticism from both consumers and industry stakeholders who viewed the tax as burdensome and detrimental to sector growth.
BetMakers and Hollywoodbets Transform South Africa’s Horse Racing Market with Fixed-Odds Betting Launch
A new chapter in South African horse racing has begun as BetMakers Technology Group partners with Hollywoodbets to bring fixed-odds wagering to the forefront. The move is a significant development for the region’s betting ecosystem, offering a modernised, engaging experience to punters and introducing global betting standards to one of Africa’s most passionate horse racing markets.
Tipwin Extends Partnership with Bayer 04 Leverkusen, Strengthening Ties in German Football
In a noteworthy development that highlights the lasting connection between football and sports betting, Tipwin has agreed to a two-year extension of its partnership with Bayer 04 Leverkusen. This deal, which now runs until June 2027, marks the third extension of their collaboration, which began in 2016. Tipwin will continue to serve as a premium partner of the German football club, benefiting from brand visibility across the BayArena and digital platforms.
MeridianBet Expands into Nigeria with B2B Offerings
In a significant move that underscores its strategic expansion across Africa, MeridianBet has officially launched its B2B operations in Nigeria. This entry into one of the continent's largest and fastest-growing betting markets marks a major step in MeridianBet's long-term strategy to deepen its presence in Africa's dynamic gaming sector.
PlayUZU Launches Nationwide TV and Billboard Campaign in Peru
In a significant move to strengthen its presence in the Peruvian market, PlayUZU, the Spanish-language online casino brand operated by SkillOnNet, has launched a comprehensive nationwide TV and billboard campaign. This initiative, announced on March 4, 2025, marks a major push by PlayUZU to increase brand awareness and reinforce its commitment to transparency and fairness in online gaming.
Brazil’s Central Bank Pushes for Greater Authority to Tackle Illegal Betting
Brazil’s Central Bank is calling for enhanced legal powers to combat the country’s growing illegal betting market, as concerns rise over financial integrity and social impact. In recent parliamentary discussions, the Bank’s leadership emphasized the limitations of its current mandate and the urgent need for regulatory reform.
UAE Opens New Chapter in Regulated Gaming: Novomatic Enters as Key Supplier
The United Arab Emirates (UAE) is rapidly becoming a focal point in the global gaming industry, as regulatory doors begin to open for carefully selected operators and suppliers. Among the latest developments, Austria-based Novomatic has secured a prestigious Tier 1 B2B gaming vendor licence, positioning itself among the first three gaming companies permitted to operate in the UAE. This milestone highlights both the exclusivity and the high strategic value of early entry into this emerging market.
Coral Partners with Birmingham City FC in Multi-Year Deal
Coral has been named the official UK betting partner of Birmingham City FC. The partnership, which runs until the end of the 2027/28 football season, marks Coral's return to football sponsorship and underscores its commitment to engaging with fans through innovative content and activations.
South Africa Emerges as a Key Player in Africa's iGaming Sector
In a significant recognition of its growing importance in the global iGaming landscape, South Africa has been identified as a critical growth market in Africa by the iGaming Trends 2025 Report published by SOFTSWISS. This report, which leverages extensive data and insights from industry experts, highlights South Africa's potential for expansion due to its strong digital adoption and thriving sports culture.
Austria Poised to Overhaul Its Online Gambling Market in 2025
Austria is on the brink of significant gambling reform as political changes and the impending expiry of Casinos Austria’s monopoly license create a rare opportunity for regulatory overhaul. Industry experts believe 2025 could mark the beginning of a multi-operator licensing system, ending decades of state-backed control over the online gambling sector.
Stake Colombia Covers New 19% VAT Tax for Users Amid Market Concerns
Stake Colombia has launched a cashback promotion to counteract the country’s newly implemented 19% VAT tax on online gambling deposits. The measure, which came into effect on 22 February 2025, was introduced by the Colombian government as part of efforts to raise funds for the ongoing humanitarian crisis in the Catatumbo region.
Rwanda Implements Sweeping Gambling Tax Reforms to Boost Revenue and Promote Responsible Gaming
The Rwandan government has announced a sharp increase in gambling taxes, a move aimed at strengthening national revenue while promoting responsible gambling. Effective from the 2024/2025 fiscal year, the tax on Gross Gambling Revenue (GGR) will rise from 13% to 40%, while the withholding tax on player winnings will jump from 15% to 25%.
Picklebet Partners with Penrith Panthers in Landmark Four-Year Deal
Picklebet has secured a four-year partnership with Penrith Panthers, becoming the club’s Official Wagering Partner. This collaboration promises to revolutionize fan engagement through digital-first activations, in-stadium branding, and a strong focus on enhancing the fan experience both online and at live games.
Allwyn Joins Forces with McLaren F1 Team to Drive Global Expansion
Lottery operator Allwyn has secured a global partnership with the McLaren F1 Team, further strengthening its presence in motorsport following its recent deal with Formula 1. As an official partner of McLaren Racing, Allwyn’s branding will be prominently displayed on McLaren’s race cars and driver overalls throughout the upcoming Formula 1 season.
Pragmatic Play Expands in South Africa Through Partnership with SuperSportBet
Pragmatic Play, a leading iGaming content provider, has strengthened its presence in the South African market through a new partnership with SuperSportBet, a recently launched online betting platform operated by KingMakers Group. As part of the deal, Pragmatic Play’s acclaimed slots portfolio, including popular titles such as Gates of Olympus and Sweet Bonanza, will be integrated into SuperSportBet’s platform, providing South African players with access to a world-class gaming experience.
Octoplay Enters Belgian Market with Casino777 Partnership
Octoplay has officially entered the Belgian market through a strategic partnership with Casino777, marking its first foray into the region. This collaboration will allow Belgian players to enjoy a range of Octoplay’s top-performing games while expanding the supplier’s presence across Europe.
QuinnBet Partners with Millwall Football Club
QuinnBet has announced its latest partnership in football, becoming an official sponsor of Millwall Football Club with an initial two-year deal. This agreement will grant QuinnBet brand exposure both at the Den and online through the club’s official channels.
SOFTSWISS Gains Compliance Certification for Peru, Strengthening Latin American Presence
SOFTSWISS, a leading iGaming technology provider, has secured compliance certification for its Game Aggregator in Peru, marking a significant milestone under the country’s newly revised regulatory framework. This achievement positions SOFTSWISS among the first suppliers fully prepared to operate in the burgeoning Peruvian market.
Swintt Expands Dutch Market Presence with Hommerson.nl Partnership
Swintt, a prominent iGaming software provider, has reinforced its presence in the regulated Dutch market through a strategic partnership with Hommerson.nl, a well-respected operator licensed by the Kansspelautoriteit. This collaboration will integrate over 140 Swintt titles into Hommerson.nl’s extensive library, solidifying Swintt’s position in one of Europe’s fastest-growing iGaming markets.
BGaming Expands Into Portugal Through Exclusive Partnership with Solverde.pt
Renowned iGaming content provider BGaming has officially entered the Portuguese market through a landmark partnership with Solverde.pt, Portugal’s largest online casino. This collaboration brings BGaming’s diverse portfolio of innovative games to Portuguese players, marking a significant step in the company’s European expansion.
Curaçao Parliament Approves Historic Gambling Reform with New LOK Framework
Curaçao has officially adopted the National Ordinance for Games of Chance (LOK), a landmark regulatory framework that promises to overhaul the country’s gambling industry. The legislation, passed on December 17 by a parliamentary vote of 13-6, introduces a comprehensive licensing system under the authority of the newly renamed Curaçao Gaming Authority (CGA), formerly the Gaming Control Board (GCB).
SmartSoft Partners with LottoStar to Revolutionize iGaming in South Africa
SmartSoft, a leading innovator in the iGaming industry, has announced an exciting new partnership with LottoStar (Pty) Ltd, one of South Africa’s premier online betting platforms. This collaboration marks a significant milestone for both companies, as LottoStar prepares to launch SmartSoft’s portfolio of innovative games to the South African market.
Celtic FC Extends Front-of-Shirt Sponsorship with Dafabet in Record-Breaking Deal
Celtic Football Club has announced the extension of its front-of-shirt sponsorship deal with Dafabet for an additional three years, marking a historic milestone as the club's longest-ever shirt sponsorship partnership. By the end of this agreement, Dafabet will have featured on Celtic kits for an impressive 12 consecutive seasons.
Stats Perform Secures Historic 10-Year Volleyball Deal with Volleyball World
In a pivotal agreement that emphasizes the rising significance of volleyball in the worldwide sports scene, Stats Perform has entered into a decade-long partnership with Volleyball World. This strategic collaboration secures exclusive global betting streaming and data rights for top-tier men’s and women’s volleyball competitions, marking a significant expansion of Stats Perform's presence in the sports data and streaming market.
Wynn Resorts CEO Highlights UAE Expansion as Key Growth Strategy
In a strategic move that underscores its commitment to global expansion, Wynn Resorts has announced its entry into the United Arab Emirates (UAE) market. CEO Craig Billings has emphasized the UAE as a "substantial market opportunity," citing estimates that the gaming market could reach $5 to $8 billion annually, rivaling the Las Vegas Strip.
Betano Expands into Belgium with Comprehensive iGaming Services
In a significant move that underscores its global expansion strategy, Betano, a leading brand under the Kaizen Gaming umbrella, has launched its iGaming services in Belgium. This entry into the Belgian market marks Betano's 19th live market and follows the successful acquisition of necessary licenses from the Belgian Gaming Commission in November 2024.
North Star Network Acquires Soccernet.ng to Strengthen African Presence
North Star Network (NSN) has expanded its footprint in Africa with the acquisition of Soccernet.ng, a prominent Nigerian football blog. This strategic move marks a significant step in NSN’s efforts to enhance its presence in the Nigerian sports media landscape and across the continent as a whole.
French Regulator Calls for Reduced Promotional Spending by Gambling Operators in 2025
France’s National Gaming Authority (ANJ) has revealed that gambling operators plan to increase promotional spending by 11% in 2025, bringing total investments to €695 million ($724 million). Despite this surge, the regulator is urging the country’s top-tier operators to reduce their budgets and adopt more responsible practices to mitigate the risks of gambling harm and underage exposure.
Booming Games Receives Certification to Operate in Brazil's Expanding iGaming Market
Booming Games has successfully secured certification from Brazil's Secretariat of Evaluation, Planning, Energy, and Lottery (SECAP), a key regulatory milestone that enables the company to provide its premium gaming content to licensed operators in the rapidly growing Brazilian iGaming market. This approval positions Booming Games as one of the first providers to fully comply with Brazil's gambling regulations, solidifying its place in one of Latin America's largest and most promising markets.
UAE Lottery Collaborates with Takalam to Launch Comprehensive Responsible Gaming Initiative
The UAE Lottery, operated by The Game LLC under the regulation of the General Commercial Gaming Regulatory Authority (GCGRA), has announced a significant partnership with Takalam, an AI-driven mental well-being platform, to introduce a robust Responsible Gaming Initiative. This collaboration aims to empower participants with tools and resources to manage their gaming habits responsibly while addressing mental health concerns in a confidential and supportive manner.
UAE Launches First Federally Licensed Lottery, Signaling Gaming Expansion
The United Arab Emirates (UAE) has taken a groundbreaking step by launching its first federally licensed lottery, the UAE Lottery, offering a record AED100 million ($27.2 million) grand prize. This makes the UAE the first nation in the Arabian Peninsula to establish a fully regulated lottery. The lottery’s inaugural draw is set for December 14, with tickets priced at AED50. A variety of scratchcards offering smaller prizes between AED50,000 and AED1 million is also available exclusively online to residents over 18.
Bulgaria's Gambling Sector Faces Uncertainty Amid Tough New Advertising Ban
Bulgaria’s gambling market, one of Europe’s most mature regulatory landscapes, is grappling with unprecedented challenges following the introduction of stringent advertising restrictions in May 2023. These measures have drastically affected operator revenues and prompted some to reconsider their future in the market.
The Need for a Targeted 360° Approach by Invixos
This essay explores why GRP is outdated and advocates for a targeted 360° approach to increase brand awareness and customer acquisition. This modern strategy integrates all touchpoints and channels, providing a comprehensive view of the customer journey. By leveraging advanced data analytics, real-time responsiveness, a focus on customer engagement and trust, a targeted 360° approach aligns with contemporary marketing needs. Through a detailed examination of this approach and a case study comparing an iGaming company’s multichannel strategy with a traditional GRP buying focus, we will demonstrate how a holistic and targeted 360° marketing strategy can drive significant growth and market leadership in the iGaming industry.
LiveScore Bet to Exit the Netherlands Market Following Tax Hike
LiveScore Malta Limited, part of the LiveScore Group, has announced that its LiveScore Bet brand will cease operations in the Netherlands on November 29, 2024. The decision follows the Dutch government’s planned tax increase, which will see the Gross Gambling Revenue (GGR) tax rise from 30.5% to 37.8%. This substantial hike has rendered the market commercially unviable for LiveScore Bet, according to CEO Sam Sadi.
Northern Ireland Calls for Stricter Gambling Advertising Restrictions
Northern Ireland's All-Party Group (APG) on Reducing Harm Related to Gambling is urging the Westminster government to introduce stricter restrictions on gambling advertising. This comes as the region remains the only jurisdiction in the UK and Ireland without updated gambling legislation since the rise of the internet, leaving it vulnerable to the potential harms of excessive gambling promotion. The APG’s call for action follows similar reforms recently implemented in the Republic of Ireland, which have been seen as a model for protecting consumers, especially young people, from the risks associated with gambling exposure.
ICE Barcelona 2025: The Pinnacle Event for the iGaming Industry
The iGaming world is buzzing with excitement as ICE Barcelona 2025, the premier global event for the gaming and gambling sector, approaches. Taking place from January 20–22 at the iconic Fira de Barcelona, this year’s edition promises to set new benchmarks for innovation, collaboration, and growth in the industry.
Super Group Joins Forces with Atlassian Williams Racing in Multi-Year Formula 1 Partnership
Super Group Limited, the parent company of Betway and Spin, has announced its entry into the world of Formula 1 through a strategic partnership with Atlassian Williams Racing. This multi-year agreement will see branding from Betway and Jackpot City featured on the team’s FW47 cars, beginning with the 2025 Formula One season opener in Melbourne, Australia. This collaboration marks Super Group’s first venture into motorsport, expanding its sponsorship portfolio, which already includes partnerships in football and other major sports leagues. The Betway and Jackpot City logos will be prominently displayed on the cars driven by Alex Albon and Carlos Sainz, enhancing brand visibility throughout the highly anticipated Grand Prix season.
Brazil Officially Launches Regulated Online Betting Market with Licensed Operators
On January 1, Brazil’s much-anticipated regulated online betting market went live, marking a significant milestone in the country’s gambling industry. So far, 14 companies have received full operating licenses, while 52 others hold provisional licenses and must address specific issues before they can fully launch.
Booming Games Partners with Hollywoodbets to Expand in South Africa
Booming Games has announced a landmark partnership with Hollywoodbets, one of Africa’s largest and most influential gaming operators. This collaboration represents a strategic step forward for both companies as they aim to deliver an exceptional gaming experience in the vibrant and rapidly growing South African online gaming market.
Dutch Government Proposes 21+ Age Limit for High-Risk Gambling Amid Growing Concerns
The Dutch government is taking significant steps to tighten gambling regulations in response to increasing concerns over addiction and the effectiveness of current laws. A key proposal, announced by Teun Struycken, State Secretary for Legal Protection, suggests raising the age limit for high-risk gambling—specifically online slots—to 21. This change is part of a broader package of measures aimed at promoting responsible gambling and safeguarding players, particularly young adults, from the potential harms of addiction.
EveryMatrix Secures Africa-Based Turnkey Collaboration with MBet
EveryMatrix has announced a significant new partnership with MBet, marking its largest turnkey sportsbook technology collaboration in Africa to date. The agreement will see MBet transition from its previous sportsbook technology provider to EveryMatrix’s OddsMatrix platform, allowing the operator to enhance its sports betting offerings across Tanzania.
My Experience of SiGMA Eurasia 2025: Exploring Innovations and Making New Connections
SiGMA Eurasia Summit 2025 took place from Sunday 23 February until Tuesday 25 February in Dubai, UAE. It offered a mix of experiences that went beyond just the gambling industry. This year's event brought together a variety of ideas covering topics like blockchain AI, fintech, IoT, quantum computing, and big data. As someone who attended, I wanted to learn more about changes in UAE's gambling scene, but I found myself surrounded by groundbreaking tech and forward-thinking concepts.
Saudi Arabia to Host the First Esports Olympic Games in 2025
In a major milestone for both the gaming and sports worlds, Saudi Arabia will host the first-ever Esports Olympic Games in 2025. This landmark event, sanctioned by the International Olympic Committee (IOC), underscores the Kingdom’s growing influence in the global esports scene. Saudi Arabia, with its robust Vision 2030 plan, has been investing heavily in the gaming sector, aiming to become a global hub for esports tourism and innovation.
Betano Becomes Official Global Sponsor of UEFA Europa League and UEFA Conference League
Kaizen Gaming, one of the world’s leading GameTech companies, has announced its premium sportsbook brand, Betano, as the official global sponsor of the UEFA Europa League and UEFA Conference League for the next three seasons. This partnership will run from the 2024/25 season to the end of 2026/27, further solidifying Kaizen Gaming’s growing presence in European football.
Liverpool FC Welcomes Ladbrokes as Official Betting Partner
Liverpool Football Club has announced a new multi-year partnership with Ladbrokes, making the UK betting operator, owned by Entain, its official betting partner in the UK and Ireland. This collaboration further enhances Liverpool's strong connections with prominent brands and marks a significant step in Ladbrokes’ growing presence in football sponsorship.
AC Milan Partners with Spribe to Make Aviator the Official Crash Game of the Club
AC Milan has announced a new partnership with global iGaming provider Spribe, making Aviator the official crash game of the Rossoneri. This exciting collaboration, which starts this season, will bring the thrilling world of crash gaming to the heart of AC Milan's fanbase, further enhancing the club's engagement with its supporters, especially younger demographics.